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Pelico: The AI Nerve Center for Factory Floors
How a 140-person startup is fixing manufacturing's $1.5 trillion disruption problem
Manufacturing doesn't break neatly—it shatters. Supply chain disruptions cost the global economy $1.5 trillion annually, yet most factories still rely on reactive spreadsheets and gut instinct. Pelico is betting that the solution isn't more inventory, but smarter orchestration.
"Pelico isn't predicting disruptions—it's orchestrating the response in real-time while everyone else is still updating their Excel sheets."
The Growth Trajectory
With $22.3M in revenue and 140 employees, Pelico is scaling at a pace that suggests product-market fit. Their traffic profile reveals a disciplined go-to-market strategy: 39% organic search and 35% direct traffic indicates strong brand recall and SEO maturity for a company of this size. The fact that 'pelico' alone drives 2,520 monthly searches shows they're becoming a category name, not just a tool.
The Customer Reality
Pelico's customer base consists of factory teams drowning in complexity. When a supplier misses a delivery or a machine breaks down, the cascading impact destroys production schedules. Traditional ERP systems are too rigid; manual coordination is too slow. Pelico's platform gives these teams the agility to respond instantly—reallocating resources, adjusting schedules, and maintaining on-time delivery despite the chaos.
The company's tech stack reveals a modern, scalable approach: built on Vite with Tailwind CSS and Ant Design for rapid UI development, jQuery for legacy compatibility, and Google Analytics for data-driven iteration. This isn't a monolithic legacy system—it's a nimble, web-native platform designed for speed.
- Real-time orchestration replaces reactive firefighting
- AI-driven decision support for factory floor teams
- Supply chain disruption response measured in minutes, not days
- Unified platform connecting planning, execution, and delivery
The Bottom Line
Pelico isn't just another SaaS tool—it's the operating system for modern manufacturing. In an era of constant disruption, factories that can't orchestrate in real-time won't survive. Pelico is building that nervous system, one factory at a time.
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Pelico | Manufacturing orchestration platform
Pelico’s manufacturing orchestration management platform empowers factory teams with the agility required to respond to supply chain disruptions and deliver on time.
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About pelico.io
Pelico’s manufacturing orchestration management platform empowers factory teams with the agility required to respond to supply chain disruptions and deliver on time.
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pelico.io uses 21 technologies across their website including Google Fonts, Webflow, jsDelivr, and more.
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pelico.io receives approximately 5.3K monthly visitors and ranks #3,043,426 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:46 on the site.
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