pendula.com
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Pendula: The Anti-Bot Customer Engagement Platform
How this Sydney-based startup is replacing one-way notifications with two-way conversations at scale
In a world drowning in automated spam and robotic replies, Pendula is building the infrastructure for human-scale conversations at enterprise volume. They're not just another chatbot—they're architecting the shift from broadcast messaging to genuine dialogue.
"The future of customer engagement isn't about sending more messages—it's about creating spaces where customers actually want to reply."
The Conversational Economy
Pendula's core insight is that traditional customer engagement platforms treat communication as a one-way street. Their platform enables two-way customer experiences that inspire, engage, and retain at scale. With 63 employees and $9.1M in revenue, they're proving that B2B SaaS can thrive without massive funding rounds—focusing on product-led growth and genuine customer value instead of vanity metrics.
The SEO Paradox
Here's the fascinating contradiction: Pendula receives 5,012 monthly visits with a global rank of #3.5M, yet 710 people search for 'pendula' monthly. This suggests a highly targeted, high-intent audience. The keyword 'rcs' (85,100 monthly searches) appears in their data, hinting at messaging protocol expertise. They're not playing the volume game—they're capturing the right customers who already know what they need.
The company's leadership team reads like a playbook for modern SaaS: Alex Colvin (CEO), Yann Burden (Chief Growth Officer), Greg Cullen (CRO), Dayne Lean (CTO), and Tamsyn Attiwell (Head of Customer & Partnerships EMEA). This mix of growth, revenue, and customer success leadership signals a company obsessed with outcomes over features.
- Sydney-based with global ambitions (evidenced by EMEA leadership)
- Tech stack leans modern: Tailwind CSS, Ant Design, DaisyUI—indicating a product-first engineering culture
- Heavy investment in documentation (dedicated help center) suggests enterprise readiness
- Social presence across all major platforms, but Twitter/X appears to be their primary channel
The Quiet Giant of Conversational Engagement
Pendula proves that in an age of AI noise, the most valuable companies are those that facilitate human connection—not replace it. Their $9.1M revenue on 63 employees suggests a focused, profitable business model that prioritizes quality over quantity. For founders and investors, this is a masterclass in building sustainable B2B SaaS without chasing hype cycles.
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Meta Tags
Pendula | The Next-Gen Customer Engagement Platform
Technology that empowers teams to deliver meaningful 2-way customer experiences to inspire, engage and retain at scale.
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Reviews (1)
Pendula has been terrific!
Pendula has been a terrific addition to our business. The ability to communicate with our customers with SMS, and to do this ourselves has been amazing. This is helping us with our customer service function and is helping us scale our operations with tech instead of more people. Great to use, lovely team. Would recommend
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About pendula.com
Technology that empowers teams to deliver meaningful 2-way customer experiences to inspire, engage and retain at scale.
Company Overview
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Technology Stack
pendula.com uses 19 technologies across their website including HSTS, reCAPTCHA, Sentry, Webflow, and more.
Security
HSTS, reCAPTCHA
Error Tracking
Sentry
CMS
Webflow
CDN
cdnjs, unpkg, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
pendula.com receives approximately 5.0K monthly visitors and ranks #3,507,024 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:54 on the site.
The majority of pendula.com's traffic comes from undefined, undefined, .
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