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pentair.com
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pentair.com

20 technologies
VerifiedVisit453.7K/mo$3.6B8.3K20 Tech25 Leads
Deep Dive

Pentair: The Water Titan You've Never Heard Of

A $3.5B revenue giant quietly dominating the water infrastructure market.

While tech founders obsess over digital disruption, Pentair is solving the world's most fundamental physical problem: moving, improving, and enjoying water. With 8,255 employees and $3.57B in annual revenue, this isn't a startup—it's the infrastructure beneath our modern lives.

$3.57B
Annual Revenue
8,255
Employees
453K
Monthly Visits
737K
Backlinks

"Pentair isn't selling water solutions—they're selling the confidence that when you turn the tap, water flows."

The Three Pillars Strategy

Their domain strategy mirrors their business triad: 'Move' (pumps and systems), 'Improve' (filtration and treatment), and 'Enjoy' (pool and residential). This isn't marketing fluff—it's a $3.5B revenue engine built on three distinct but interconnected water ecosystems. The 55% organic search traffic proves they own the water conversation.

The Trustpilot Paradox

Here's the provocative truth: Pentair scores 1.3/5 on Trustpilot from 81 reviews. For a B2B infrastructure giant, this isn't a crisis—it's a red herring. Their real customers aren't reviewing them on Trustpilot; they're buying industrial water management systems worth millions. The 1.3 rating likely comes from residential pool owners expecting consumer-grade service from an industrial-scale company.

The tech stack reveals a modern, scalable infrastructure: AWS for cloud, Cloudflare for security, and Tailwind CSS for frontend performance. Yet they're still using jQuery and Bootstrap—proving that in heavy industry, stability trumps bleeding-edge innovation. This isn't a tech company pretending to be one; it's an industrial company using tech as a tool, not an identity.

  • Domain authority is their moat: 737K backlinks vs. competitors' scattered presence
  • Direct traffic (38%) signals strong brand recognition in industrial circles
  • The 'pentair' keyword alone drives 16K+ monthly searches—unaided awareness
  • Their careers site is separate (careers.pentair.com)—a classic enterprise move
No flashy D2C app
Industrial-grade reliability
No viral social campaigns
Global water infrastructure dominance
No celebrity endorsements
Revenue that scales with population growth

The Water Infrastructure Playbook

While startups chase SaaS multiples, Pentair builds the physical backbone of modern civilization—one pump, filter, and pool at a time.

What tech stack does Pentair use?

24 detected
Search1
Privacy & Consent1
Reviews1
Tag Managers1
Performance1
Web Standards1
Build Tools1
UI Libraries1
JavaScript Libraries3
Tracking & Analytics4
G
Google Analytics
G
Google APIs
C
Cloudflare
J
jsDelivr

How much traffic does Pentair get?

Traffic & Engagement

273.5K
Monthly Visits
-18.4%
5.6
Pages/Visit
14:05
Avg. Duration
56%
Bounce Rate
Monthly Traffic Trend-28%
378.0K
Oct 2025
Oct
335.1K
Nov 2025
Nov
273.5K
Dec 2025
Dec

Rankings

#141,457
Global Rank
#45,082
United States Rank
Retail
Category

Backlinks & Authority

737.2K
Backlinks
16.4K
Ref. Domains
49
Authority Score
Low
Penalty Risk
Backlinks Trend+22%
603.0K
Jul 2025
Jul
630.2K
Aug 2025
Aug
636.7K
Sep 2025
Sep
699.2K
Oct 2025
Oct
727.1K
Nov 2025
Nov
737.2K
Dec 2025
Dec

Search Traffic

Organic
440.2K
Paid
929

Top Organic Keywords

#1pentair
27,100 vol5.7%
#1pentair pool pump
9,900 vol2.1%
#1pentair pool heater
4,400 vol0.9%
#1pentair pool filter
2,900 vol0.6%
#1pentair salt cell
2,900 vol0.6%

Where is Pentair's audience located?

🇺🇸United States69.3%
🇮🇳India6.1%
🇩🇪Germany3.6%
🇲🇽Mexico2.3%
🇳🇱Netherlands2.3%

Device Distribution

Desktop67.0%
Mobile33.0%

What keywords does Pentair rank for?

5 keywords
1pentair16.7K vol$1.80
2pentiar1.1K vol$1.98
3pentair pool760 vol$2.70
4pentair pools410 vol
5pentair best under sink310 vol

How is Pentair's SEO?

Open Graph Image

OG Image preview
og:image

https://www.pentair.com/content/dam/extranet/enterprise/images/stock/tier-1-images/2-year-old-boy-faucet-flipped-cropped.jpg.thumb.1280.1280.jpg

Meta Tags

title39 chars

Pentair | Move, Improve and Enjoy Water

description202 chars

From residential and commercial water solutions to industrial water management and everything in between, Pentair is focused on smart, sustainable water solutions that help our planet and people thrive.

languageEN-US

H1 Tags

h1Pentair | Move, Improve and Enjoy Water
h1Move Water
h1Improve Water

Schema Types

WebSiteNewsArticle

Who works at Pentair?

Loading leads...

What do customers think of Pentair?

Pentair, Inc.

Pentair, Inc.

1.3
81 reviews

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (20)

Filter by rating:
Jeff Ohlhausen
1/14/2026
🇨🇦 Canada2 reviewsOrganicUnverified
Experience date: 1/14/2026
Invested in a wifi connected battery…

Invested in a wifi connected battery back up sump pump. Pentair decided they no longer wish to support this product so the disabled cloud functionality effectively neutering this device. Terrible support - they could've provided options to integrate with home assistant.

Dee Vonpushka
12/31/2025
🇦🇺 Australia1 reviewsOrganicUnverified
Experience date: 12/23/2025
2 x New Pentair Silent Flo pool pumps died within 2 days of each other. Absolute rubbish.

Our New Pentair Silent Flo pool pump lasted just over a year and broke down 2 days before Christmas. No-one was available to fix it at Christmas so we had to buy a whole new pump for $700. Installed it and it lasted 2 days. Absolute pieces of rubbish, your company should be ashamed of itself. We’ve had pool pumps before that lasted many, many years (never replaced even one before Pentair). These are supposed to last 5000 starts (well in excess of 10 years). Thanks Pentair for ruining our Christmas. We will never, ever buy a Pentair product again. Have to now wait til the 5th of January because they were off for Christmas (Hope you had a lovely Christmas because you ruined ours). Hope the repaired one lasts more than 2 days. You should refund us $700. Ho Ho Ho and Merry Grinchmas Pentair.

Scott McConnell
12/30/2025
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 12/30/2025
Bad design supported by miserable service

I have replaced at least 5 times the led founatin lights in the last 5 years. I have replaced 3 this year alone. When you call for service, the hold time is "180 minutes". This company doesn't deserve to be in business. pathetic engineering pathetic service

Melissa
12/29/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/29/2025
Poor Product and Awful Customer Service!

Automation product consistently not working. Tried to call customer service today. Automatic message said no more than 5 minute wait time. Ater 30 minutes on hold, I finally hung up. I will NEVER buy from Pentair again! Not happy with product and customer service is awful!

Terri
12/1/2025
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 12/1/2025
So the Pentair pool lights are hugely…

So the Pentair pool lights are hugely disappointing and really made poorly. Do not buy one. The warranty is terrible. I had mine replaced once and then after using it approx 5 times it starting flickering. I don’t swim much at night, it was a bit before I tried turning it on again and now nothing. Something should last more than 5 times. Why are they still making a selling a product everyone is having problems with. The fail rate in a year or less Is 99% and they’re still using them. How can that be. Basically if you buy one you will probably be replacing it every year to year and a half and spending about $900 or more to do that. So not right and they don’t care.

Frequently Asked Questions about Pentair

What is Pentair's Revenue?
Pentair generates approximately $3.6B in annual revenue. With 8,255 employees, that's $432,465 per employee. The company has raised $6M in total funding.
What does Pentair do?
From residential and commercial water solutions to industrial water management and everything in between, Pentair is focused on smart, sustainable water solutions that help our planet and people thrive.
How fast is Pentair growing?
Pentair has declined by 18.4% in the last 6 months according to traffic data. employee count has changed by 2% year over year.
How do people interact with Pentair?
When visiting Pentair, visitors view an average of 5.6 pages per visit, and spend around 14:05 on the site, and the bounce rate is 55.5%.
How do people find Pentair?
440.2K (161%) find them through organic search. 929 (0%) come through paid advertising.
Who uses Pentair?
Pentair's top market is United States with 189.5K visitors (69.3%). India is 2nd with 16.8K (6.1%). Germany is 3rd with 9.8K (3.6%).
What technologies does Pentair use?
Pentair uses 20 technologies across their website including Maps, Search, CDN. Key technologies include Google Maps, Algolia, cdnjs, jsDelivr.
Who are Pentair's competitors?
Pentair's main competitors include JEM Technical, Avery Weigh-Tronix, Extrema | Stairlifts and Vertical Platform Lifts, EVS, Ashcon. These companies operate in similar markets and compete for the same customer base.
What do customers think of Pentair?
Pentair has a Trustpilot score of 1.3 out of 5 (1 stars) based on 81 customer reviews.

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About pentair.com

From residential and commercial water solutions to industrial water management and everything in between, Pentair is focused on smart, sustainable water solutions that help our planet and people thrive.

Company Overview

pentair.com
Website
heavy_industry_and_engineering
Industry
#93,297
Global Rank
453.7K
Monthly Visitors
20
Technologies
25+
Employees

Contact pentair.com

Technology Stack

pentair.com uses 20 technologies across their website including Google Maps, Algolia, cdnjs, jsDelivr, and more.

Maps

Google Maps

Search

Algolia

CDN

cdnjs, jsDelivr

Cloud & Hosting

Amazon Web Services, AWS CloudFront, Cloudflare

Privacy & Consent

OneTrust

CRM

Salesforce

Traffic & Audience

453.7K
Monthly Visits
42%
Bounce Rate
3.8
Pages/Visit
2:02
Avg. Duration

pentair.com receives approximately 453.7K monthly visitors and ranks #93,297 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 2:02 on the site.

The majority of pentair.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is pentair.com?
From residential and commercial water solutions to industrial water management and everything in between, Pentair is focused on smart, sustainable water solutions that help our planet and people thrive.
What technologies does pentair.com use?
pentair.com uses 20 technologies including Google Maps, Algolia, and 14 more. View the full tech stack analysis above.
How do I contact pentair.com?
You can contact pentair.com through their contact page.
What are pentair.com's social media accounts?
pentair.com is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is pentair.com hiring?
Check pentair.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is pentair.com?
pentair.com receives approximately 453.7K monthly visitors and ranks #93,297 globally. Traffic is declining by 6.2% month-over-month.

Related Searches

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This page provides publicly available information about pentair.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pentair.com directly at https://pentair.com.