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Pentair: The Water Titan You've Never Heard Of
A $3.5B revenue giant quietly dominating the water infrastructure market.
While tech founders obsess over digital disruption, Pentair is solving the world's most fundamental physical problem: moving, improving, and enjoying water. With 8,255 employees and $3.57B in annual revenue, this isn't a startup—it's the infrastructure beneath our modern lives.
"Pentair isn't selling water solutions—they're selling the confidence that when you turn the tap, water flows."
The Three Pillars Strategy
Their domain strategy mirrors their business triad: 'Move' (pumps and systems), 'Improve' (filtration and treatment), and 'Enjoy' (pool and residential). This isn't marketing fluff—it's a $3.5B revenue engine built on three distinct but interconnected water ecosystems. The 55% organic search traffic proves they own the water conversation.
The Trustpilot Paradox
Here's the provocative truth: Pentair scores 1.3/5 on Trustpilot from 81 reviews. For a B2B infrastructure giant, this isn't a crisis—it's a red herring. Their real customers aren't reviewing them on Trustpilot; they're buying industrial water management systems worth millions. The 1.3 rating likely comes from residential pool owners expecting consumer-grade service from an industrial-scale company.
The tech stack reveals a modern, scalable infrastructure: AWS for cloud, Cloudflare for security, and Tailwind CSS for frontend performance. Yet they're still using jQuery and Bootstrap—proving that in heavy industry, stability trumps bleeding-edge innovation. This isn't a tech company pretending to be one; it's an industrial company using tech as a tool, not an identity.
- Domain authority is their moat: 737K backlinks vs. competitors' scattered presence
- Direct traffic (38%) signals strong brand recognition in industrial circles
- The 'pentair' keyword alone drives 16K+ monthly searches—unaided awareness
- Their careers site is separate (careers.pentair.com)—a classic enterprise move
The Water Infrastructure Playbook
While startups chase SaaS multiples, Pentair builds the physical backbone of modern civilization—one pump, filter, and pool at a time.
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5 keywordsHow is Pentair's SEO?
Open Graph Image
https://www.pentair.com/content/dam/extranet/enterprise/images/stock/tier-1-images/2-year-old-boy-faucet-flipped-cropped.jpg.thumb.1280.1280.jpg
Meta Tags
Pentair | Move, Improve and Enjoy Water
From residential and commercial water solutions to industrial water management and everything in between, Pentair is focused on smart, sustainable water solutions that help our planet and people thrive.
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Pentair, Inc.
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Reviews (20)
Invested in a wifi connected battery…
Invested in a wifi connected battery back up sump pump. Pentair decided they no longer wish to support this product so the disabled cloud functionality effectively neutering this device. Terrible support - they could've provided options to integrate with home assistant.
2 x New Pentair Silent Flo pool pumps died within 2 days of each other. Absolute rubbish.
Our New Pentair Silent Flo pool pump lasted just over a year and broke down 2 days before Christmas. No-one was available to fix it at Christmas so we had to buy a whole new pump for $700. Installed it and it lasted 2 days. Absolute pieces of rubbish, your company should be ashamed of itself. We’ve had pool pumps before that lasted many, many years (never replaced even one before Pentair). These are supposed to last 5000 starts (well in excess of 10 years). Thanks Pentair for ruining our Christmas. We will never, ever buy a Pentair product again. Have to now wait til the 5th of January because they were off for Christmas (Hope you had a lovely Christmas because you ruined ours). Hope the repaired one lasts more than 2 days. You should refund us $700. Ho Ho Ho and Merry Grinchmas Pentair.
Bad design supported by miserable service
I have replaced at least 5 times the led founatin lights in the last 5 years. I have replaced 3 this year alone. When you call for service, the hold time is "180 minutes". This company doesn't deserve to be in business. pathetic engineering pathetic service
Poor Product and Awful Customer Service!
Automation product consistently not working. Tried to call customer service today. Automatic message said no more than 5 minute wait time. Ater 30 minutes on hold, I finally hung up. I will NEVER buy from Pentair again! Not happy with product and customer service is awful!
So the Pentair pool lights are hugely…
So the Pentair pool lights are hugely disappointing and really made poorly. Do not buy one. The warranty is terrible. I had mine replaced once and then after using it approx 5 times it starting flickering. I don’t swim much at night, it was a bit before I tried turning it on again and now nothing. Something should last more than 5 times. Why are they still making a selling a product everyone is having problems with. The fail rate in a year or less Is 99% and they’re still using them. How can that be. Basically if you buy one you will probably be replacing it every year to year and a half and spending about $900 or more to do that. So not right and they don’t care.
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About pentair.com
From residential and commercial water solutions to industrial water management and everything in between, Pentair is focused on smart, sustainable water solutions that help our planet and people thrive.
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Technology Stack
pentair.com uses 20 technologies across their website including Google Maps, Algolia, cdnjs, jsDelivr, and more.
Maps
Google Maps
Search
Algolia
CDN
cdnjs, jsDelivr
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Privacy & Consent
OneTrust
CRM
Salesforce
Traffic & Audience
pentair.com receives approximately 453.7K monthly visitors and ranks #93,297 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 2:02 on the site.
The majority of pentair.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about pentair.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pentair.com directly at https://pentair.com.