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pentera.com
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pentera.com

10 technologies
VerifiedGrowingVisit2.6K/mo$5M2710 Tech7 Leads
Deep Dive

Pentera: The 40-Year Planned Giving Titan

A niche marketing firm quietly dominating a $100B+ market

While SaaS startups chase viral growth, Pentera has spent 40 years mastering the art of high-value, long-cycle marketing for nonprofits. They aren't just selling software; they are engineering legacy gifts that fund charities for decades.

$4.7M
Annual Revenue
27
Employees
52%
Direct Traffic
40+
Years in Operation

"In an era of AI-driven churn, Pentera proves that deep vertical expertise beats broad, shallow technology every time."

The Niche of Legacy

Pentera operates in the 'Planned Giving' market—facilitating bequests and complex estate gifts for nonprofits. Unlike generalist agencies, their entire stack is built around the psychology of major donors. Their keyword data reveals a sophisticated audience searching for terms like 'altruistism' and 'change maker agent,' indicating they attract mission-driven wealth managers and development officers, not just casual browsers.

The Traffic Paradox

Pentera’s traffic profile is a masterclass in high-intent B2B marketing. Despite a modest 2,620 monthly visits, 52% comes directly—meaning decision-makers bookmark and return to them. This isn't a volume play; it's a trust play. They rank for 'marts and lundy' (a major competitor), positioning themselves as the alternative choice for established nonprofits looking to switch agency partners.

Their tech stack tells a story of efficiency over flash. Using Tailwind CSS, Bootstrap, and jQuery, the site prioritizes speed and stability. There’s no bloat here—just functional tools like GoToWebinar for education and reCAPTCHA for security. It’s a stack designed for reliability, mirroring the long-term nature of their services.

  • Vertical Dominance: They control the conversation around 'planned giving marketing' (230 monthly volume).
  • Leadership Stability: The C-suite (Donikian, Maraldo) has remained consistent, suggesting a clear, long-term vision.
  • Educational Moat: Their heavy use of whitepapers and webinars builds a funnel based on authority, not ads.
No viral growth loops
Deep client retention (40-year history)
No mobile app or SaaS platform
High-value transactions (estate gifts)
Low global rank (low volume)
Direct traffic dominance (brand authority)

The Anti-Growth-Startup

Pentera ignores Silicon Valley's 'blitzscale' playbook to build a cash-flow machine that funds nonprofits in perpetuity.

What tech stack does Pentera use?

14 detected
Security1
Programming Languages1
Analytics & Marketing1
Web Standards1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics4
G
Google Analytics
G
Google Tag Manager
G
Google Analytics
G
Google Static

How much traffic does Pentera get?

Traffic & Engagement

2.6K
Monthly Visits
1.7
Pages/Visit
0:32
Avg. Duration
54%
Bounce Rate
Monthly Traffic Trend-11%
2.9K
Oct 2025
Oct
689
Nov 2025
Nov
2.6K
Dec 2025
Dec

Traffic Sources

Search
26%
Direct
52%
Social
15%
Referrals
6%
Email
0%
Paid
1%

Where is Pentera's audience located?

🌍100.0%

What keywords does Pentera rank for?

5 keywords
1pentera4.2K vol$21.06
2altruistism800 vol
3change maker agent640 vol
4marts and lundy490 vol
5planned giving marketing230 vol

How is Pentera's SEO?

Open Graph Image

OG Image preview
og:image

https://pentera.com/application/files/9915/8289/6801/pentera_fb.jpg

Meta Tags

title42 chars

Pentera :: Modern Planned Giving Marketing

description148 chars

Pentera is the nation's leading planned giving marketing firm, providing full-service planned giving marketing to nonprofits for more than 40 years.

og:title

Home

languageEN-US

H1 Tags

h1Trending at Pentera
h1Pentera On The Road
h1Featured Whitepapers

What is Pentera's revenue?

$5M
Annual Revenue
27
-4%
Employees
$175K
Revenue/Employee
Indianapolis city, United States
Headquarters

Who works at Pentera?

Loading leads...

What do customers think of Pentera?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Pentera

What is Pentera's Revenue?
Pentera generates approximately $5M in annual revenue. With 27 employees, that's $175,000 per employee.
What does Pentera do?
Pentera is the nation's leading planned giving marketing firm, providing full-service planned giving marketing to nonprofits for more than 40 years.
How fast is Pentera growing?
Pentera employee count has changed by -4% year over year.
What technologies does Pentera use?
Pentera uses 10 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, Adobe Fonts, reCAPTCHA, PHP.
Who are Pentera's competitors?
Pentera's main competitors include SafeBreach, Rapid7, Qualys. These companies operate in similar markets and compete for the same customer base.

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What are Pentera's key pages?

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About pentera.com

Pentera is the nation's leading planned giving marketing firm, providing full-service planned giving marketing to nonprofits for more than 40 years.

Company Overview

pentera.com
Website
#6,321,983
Global Rank
2.6K
Monthly Visitors
10
Technologies
7+
Employees

pentera.com Key Pages

Contact pentera.com

Technology Stack

pentera.com uses 10 technologies across their website including Font Awesome, Adobe Fonts, reCAPTCHA, PHP, and more.

Fonts

Font Awesome, Adobe Fonts

Security

reCAPTCHA

Programming Languages

PHP

Analytics & Marketing

Google Analytics

Web Standards

Twitter Cards

UI Libraries

DaisyUI

Traffic & Audience

2.6K
Monthly Visits
54%
Bounce Rate
1.7
Pages/Visit
0:32
Avg. Duration

pentera.com receives approximately 2.6K monthly visitors and ranks #6,321,983 globally. The website has a bounce rate of 54% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:32 on the site.

The majority of pentera.com's traffic comes from .

Frequently Asked Questions

What is pentera.com?
Pentera is the nation's leading planned giving marketing firm, providing full-service planned giving marketing to nonprofits for more than 40 years.
What technologies does pentera.com use?
pentera.com uses 10 technologies including Font Awesome, Adobe Fonts, reCAPTCHA, and 4 more. View the full tech stack analysis above.
How do I contact pentera.com?
You can contact pentera.com via email at [email protected] or through their contact page.
What are pentera.com's social media accounts?
pentera.com is active on twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
How popular is pentera.com?
pentera.com receives approximately 2.6K monthly visitors and ranks #6,321,983 globally. Traffic is growing by 280.3% month-over-month.

Related Searches

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This page provides publicly available information about pentera.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pentera.com directly at https://pentera.com.