people2people.com.au
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people2people: The Human-First Recruiter
An analysis of Australia's $23.9M recruitment powerhouse and its digital footprint
In a world of algorithmic hiring and faceless job boards, people2people is playing a different game. They are leveraging a $23.9M revenue engine to prove that despite the domain name, recruitment is still a high-touch, human business.
"High revenue with low digital scale suggests a business that wins on relationships, not SEO."
The Brand Moat
The data reveals a fascinating anomaly: 44% of their traffic is direct. In the recruitment world, this is the gold standard. It means candidates and employers aren't finding them by accident; they are typing 'people2people' into the URL bar because they know exactly who they are. That brand equity is worth more than their organic keyword count.
The Search Reality
However, the SEO story is where things get interesting for product teams. Their top organic keywords are navigational ('people2people', 'liz punshon') rather than transactional ('jobs in sydney'). They capture 2,970 monthly searches for 'salary insights', positioning them as thought leaders, but they are leaving significant volume on the table for high-intent job discovery.
The tech stack tells a story of a modernized legacy platform. They are running on Tailwind CSS and Vite for speed, yet jQuery remains in the mix—likely a relic of their older infrastructure. It's a hybrid approach: fast enough for the modern user, but weighed down by the ghosts of web past.
- The 'People' Paradox: The name implies a network effect, but the traffic suggests a service business.
- The 'Liz Punshon' Effect: Specific recruiters driving 170 monthly searches indicates a star-power model.
- The Trust Gap: A 3.2/5 Trustpilot rating with only 1 review is a data void that speaks volumes.
The Relationship Play
people2people isn't a tech company with a recruitment arm; it's a recruitment agency with a website.
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Traffic & Engagement
Traffic Sources
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5 keywordsHow is People2people's SEO?
Open Graph Image
https://lirp.cdn-website.com/7b1c6ab6/dms3rep/multi/opt/2022-+2024+-+2025+RCSA+OUTSTANDING+LARGE+AGENCY+WINNER+2025+SEEK+OUTSTANDING+LARGE+AGENCY+WINNER-1920w.png
Meta Tags
Award-winning Recruitment Agency I people2people
people2people is a leading Australia recruitment agency connecting top talent with great employers. Find jobs or hire staff across Australia.
Award-winning Recruitment Agency I people2people
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people2people.com.au
Categories
Activity & Engagement
Contact Information
Reviews (1)
Received a call this afternoon…
Received a call this afternoon regarding a position, they asked me detailed questions, and then (australian woman) then she said the position was not actually available after she took data protected information from me, as I have had a number of threatening and fraudulent experiences from Australian Neighbours this is another example of being hit below the waist so to speak by australians
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About people2people.com.au
people2people is a leading Australia recruitment agency connecting top talent with great employers. Find jobs or hire staff across Australia.
Company Overview
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Phone Numbers
Technology Stack
people2people.com.au uses 15 technologies across their website including Font Awesome, HSTS, AWS CloudFront, and more.
Fonts
Font Awesome
Security
HSTS
Cloud & Hosting
AWS CloudFront
Scheduling
Cal.com
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
people2people.com.au receives approximately 24.3K monthly visitors and ranks #1,073,893 globally. The website has a bounce rate of 52% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:43 on the site.
The majority of people2people.com.au's traffic comes from undefined, undefined, .
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This page provides publicly available information about people2people.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit people2people.com.au directly at https://people2people.com.au.