peoplebank.com.au
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PeopleBank: The 35-Year IT Recruitment Veteran
Deep dive into Australia's specialist IT recruiter with $66M revenue and 441 employees
While most tech recruitment startups chase AI buzzwords, PeopleBank has quietly dominated Australia's IT recruitment for 35 years, generating $66M in revenue with a team of 441 specialists. This isn't a flash-in-the-pan platform—it's a veteran that understands enterprise IT hiring better than any VC-backed disruptor.
"PeopleBank proves that in recruitment, depth beats scale—35 years of IT specialization beats 35 million dollars in marketing spend."
The Enterprise Playbook
With 441 employees and $66.2M in revenue, PeopleBank operates at roughly $150K revenue per employee—a healthy margin for a service business. Their top traffic source (40% direct) reveals a powerful truth: enterprise clients don't discover them through SEO; they come back because they trust the brand. The 27% organic search traffic is just the cherry on top.
The Traffic Reality Check
23,451 monthly visits might seem modest for a $66M business, but that's the point—PeopleBank isn't playing the volume game. With 84.6% of traffic from 'undefined' (likely Australia), they've built a regional moat. Their top keyword 'people bank' (860 monthly searches) shows strong brand recall, while 'it recruitment help' (110 searches) captures high-intent, niche queries that convert.
The tech stack tells a story of pragmatism, not hype. jQuery, Bootstrap, and Swiper might feel dated to modern web developers, but they're battle-tested, reliable, and cheap to maintain. This isn't a team chasing the latest React framework—they're focused on delivering recruitment solutions, not winning design awards. The presence of Vite suggests they're modernizing incrementally, not rebuilding from scratch.
- 35+ years of IT recruitment expertise creates unshakeable client trust
- 441 employees suggest deep specialization across IT verticals
- Direct traffic (40%) proves strong brand equity in enterprise circles
- Top keywords show both brand recognition and high-intent niche targeting
The Anti-Startup Success Story
PeopleBank proves that in B2B services, age and specialization beat disruption. For founders, the lesson is clear: dominate a niche, build trust, and revenue follows—no unicorn valuation required.
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IT & Digital Recruitment Specialists | Peoplebank
Specialists in IT & Digital recruitment with over 35 years of experience. Contact us for tailored recruitment solutions.
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About peoplebank.com.au
Specialists in IT & Digital recruitment with over 35 years of experience. Contact us for tailored recruitment solutions.
Company Overview
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Technology Stack
peoplebank.com.au uses 19 technologies across their website including Font Awesome, Firebase, HSTS, and more.
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Firebase
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HSTS
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AWS CloudFront
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Cal.com
Traffic & Audience
peoplebank.com.au receives approximately 23.5K monthly visitors and ranks #1,152,988 globally. The website has a bounce rate of 59% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:55 on the site.
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This page provides publicly available information about peoplebank.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit peoplebank.com.au directly at https://peoplebank.com.au.