per-people.com
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Per-people.com: The PE Gatekeeper
A deep dive into the private equity jobs monopoly you've never heard of
In the opaque world of private equity, where billion-dollar deals are whispered in closed rooms, one firm has quietly cornered the market on talent acquisition. Per-people.com isn't just a recruiter—they're the gatekeeper to the most coveted roles in finance.
"They don't fill jobs—they place the people who decide which funds get funded."
The Power Law of Recruiting
With 47% direct traffic, PER doesn't rely on SEO spam or paid ads. Candidates come to them because they've become the de facto brand for PE and VC placements. When you're hiring for a $2B fund, you don't post on Indeed—you call Rupert Bell's team. This is a classic network effect business: the best firms use PER, which attracts the best talent, which makes the best firms want to use PER.
The 230-Person Machine
At $15M revenue with 230 employees, that's ~$65k per head—lean for a high-end recruiter. This suggests a mix of senior partners and junior headhunters grinding the phones. The 36% organic traffic shows they're playing the long game: building content around 'final interview in private equity' and 'focus capital partners modelling test'—terms only serious candidates search. They're capturing intent at the bottom of the funnel.
The tech stack tells a story of a modern, data-driven operation. They're using GSAP for smooth animations, Tailwind CSS with DaisyUI for rapid UI development, and the standard Google Analytics/Tag Manager combo for tracking. AddThis suggests they're still pushing social sharing—perhaps a legacy feature. The HSTS implementation shows they take security seriously, which matters when you're handling the resumes of future fund partners.
- Traffic concentration: Top 5 countries represent 63% of visits, with 39% in a single 'undefined' location (likely US or UK)
- Keyword strategy: Dominating high-intent, long-tail queries like 'per london pe and vc' (190 monthly searches)
- Brand ambiguity: The search term 'per' alone gets 231K monthly searches—likely creating massive brand confusion costs
The Unsexy Billion-Dollar Play
PER proves that in high-finance, the real money isn't in building products—it's in owning the talent pipeline. They're not a tech company, but they use tech to scale a fundamentally human business: trust.
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Meta Tags
Private Equity Jobs | PER
Private Equity Jobs, PER is the leading search firm for private equity and venture capital jobs, we work with the most successful investment firms globally.
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About per-people.com
Private Equity Jobs, PER is the leading search firm for private equity and venture capital jobs, we work with the most successful investment firms globally.
Company Overview
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Technology Stack
per-people.com uses 10 technologies across their website including Font Awesome, HSTS, AddThis, and more.
Fonts
Font Awesome
Security
HSTS
Social
AddThis
Analytics & Marketing
Google Tag Manager, Google Analytics
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
per-people.com receives approximately 47.4K monthly visitors and ranks #629,099 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:51 on the site.
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