pergo.com
Get leads like Pergo — and thousands more
Build targeted lists by tech stack, traffic, and more
The Legacy of Laminate
How a 1977 invention still commands a niche market in 2024
Pergo invented laminate flooring in 1977, effectively creating the category. Decades later, they still own the brand association, but their digital footprint reveals a company navigating the gap between legacy reputation and modern e-commerce expectations.
"They invented the category, but the category might be outgrowing them."
The Traffic Paradox
With 23,374 monthly visits, Pergo's traffic is surprisingly modest for a category-defining brand. The 34% 'undefined' country traffic suggests tracking issues or fragmented international operations. The real story is the 46% organic search rate—people are searching for 'Pergo' specifically, not just 'laminate flooring,' indicating strong brand equity but perhaps weak conversion optimization.
The Revenue Reality
At $3.7M revenue with 19 employees, that's roughly $194K per employee—a remarkably lean operation for a hardware brand. This suggests either a licensing-heavy model or a direct-to-consumer focus that hasn't scaled. The lack of funding data implies profitability or bootstrapped survival, which in the hardware space is rare and notable.
Their keyword strategy reveals a split personality: 'Pergo' (5,530 volume) dominates, but specific queries like 'Pergo luxury vinyl plank cleaning' (210 volume) show they're fighting for relevance in categories they didn't invent. The 3.4 Trustpilot rating with only 53 reviews suggests either low engagement or a customer base that isn't digitally native.
- Brand recognition exceeds digital presence
- Lean operations suggest licensing over manufacturing
- Strong organic search, weak conversion funnel
- Trustpilot rating indicates customer experience gaps
The Legacy Trap
Pergo is a case study in brand persistence vs. digital relevance. They own the category name but seem stuck in the pre-internet era—profitable but invisible in the modern home improvement conversation.
What tech stack does Pergo use?
How much traffic does Pergo get?
Traffic & Engagement
Traffic Sources
Where is Pergo's audience located?
What keywords does Pergo rank for?
5 keywordsHow is Pergo's SEO?
Open Graph Image
https://cdn.pergo.com/-/media/images/pergo/portal-background-image.ashx?rev=5bb59dbb72ea4c1dade10ee7b9848e15
Meta Tags
Pergo, Floors for Real Life
We invented laminate flooring back in 1977 and have continued to lead the way in durable floors ever since. For your home and professional environment.
What is Pergo's revenue?
Who competes with Pergo?
Who works at Pergo?
Loading leads...
What do customers think of Pergo?
Pergo
Categories
Activity & Engagement
Contact Information
Reviews (8)
Great floor
Great floor. Our 55 kg dog Can Walk on it without making not even a little Mark. It is really strong and beatiful at the same time. It give a lot for the Price.
Great to hear that you like your floor! Best regards, Pergo, Anna
The quality of the floor
I love the floor, because of its texture, colour, easy to clean and tolerates dogs walking on it without any scratchers visible.
Hi Siren, thank you so much for your review, we're happy to read you! Have a nice day. Pelin from Pergo.
Very nice floor and it was easy too put…
Very nice floor and it was easy too put it in place. The only negative is that it feels a little slippery when using synthetic socks.
Thank you for this review! Have a nice day. Pelin from Pergo.
Do not install this Pergo product in Arizona
Do not install this Pergo product (or any of their products) if you live in the South West. I'm not sure why they even sell this in Arizona. Learn from our mistake. We live in Gilbert, a suburb of Phoenix and a couple years ago we decided to remodel our house. We went to our local Lowes and found this brand new Pergo product which at the time was supposed to be their latest and greatest product. We really liked the look and feel of the planks and the label said it was waterproof. We were sold. We asked the Lowes flooring expert about acclimation and he told us as long as our house temperature was close to the same as the store we didnt really have to let it acclimate but Pergo recommends 48 hours. An IMPORTANT NOTE, all the important information you NEED to know is printed on the back side of the label which is located under the plastic that covers the package. Anyways, we made the purchase and actually let the flooring acclimate in our house for over a MONTH. We thought surly this would be long enough for any shrinkage to occur before we installed it. NOPE!!!!! Here is where its important to read the teeny, tiny writing on the back of the label. Its so small that even with my readers on I had to use my phone. The most important part for our installation and for anyone who lives in the S.W. is, "Laminate floor is suitable for use in climate controlled (35-65 RH and 60-85° F) indoor installations only". Well here in greater Phoenix area the relative humidity swings are greater than 35-65. We installed our flooring in the early summer where the humidity was in the 40-45% range. During the middle of the summer it climbed into the 50-55% range. Everything was looking GREAT, until the Fall and Winter where the humidity level drops down to the teens. We started to notice some small separation between some of the planks (not all) and then they got bigger and bigger to eventually gaps of 1/8 of an inch. WTF?!?!?!? We took photos, opened up a claim with Pergo through Lowes. They (Pergo) sent out a "flooring expert" to evaluate our installation. He confirmed that yes indeed there was major separation. He submitted his report to Pergo and they responded to our claim saying they were not going to do anything for us. Again, WTF?!?! If you are dead set on buying and installing this product do it in the winter when the humidity is low and the flooring has shrunk and make sure you give enough space for it to expand in the summer. And you might want to also buy a whole house humidifier to eliminate the humidity swings.
Hi Aaron, Thank you for taking the time to share your experience, and we’re genuinely sorry to hear about the issues you’ve encountered. We’d like to clarify that your review appears to concern a Pergo product purchased and installed in the United States. This Trustpilot page represents Pergo Europe, and our European and North American operations function independently — including product ranges, installation guidance, and customer support. For assistance with your specific case, we kindly recommend reaching out directly to the Pergo USA team via their contact page: https://www.pergoflooring.com/contact-us. They’ll be in the best position to look into your claim and provide support based on the product sold in your region. We hope this helps, and we wish you the best in resolving the matter. Kind regards, The Pergo Europe Team
This floor doesnt hold toghter small gaps appears even if you do as you should when you install it.
Gaps after some month
Hello Kenny! For us it's important that our customers are happy with their floor. you are welcome to contact your retailer to create a claim. Best regards Anna, Pergo
Frequently Asked Questions about Pergo
What is Pergo's Revenue?
What does Pergo do?
How fast is Pergo growing?
What technologies does Pergo use?
Who are Pergo's competitors?
What do customers think of Pergo?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Pergo?
Contact Information
What are Pergo's key pages?
Export pergo.com Data
Download the complete tech stack, analytics, leads, and company data for pergo.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About pergo.com
We invented laminate flooring back in 1977 and have continued to lead the way in durable floors ever since. For your home and professional environment.
Company Overview
pergo.com Key Pages
Contact pergo.com
Phone Numbers
Technology Stack
pergo.com uses 5 technologies across their website including Mouseflow, Google Tag Manager, Lazy Loading, Alpine.js.
Analytics & Marketing
Mouseflow, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Frontend Frameworks
Alpine.js
Traffic & Audience
pergo.com receives approximately 23.4K monthly visitors and ranks #1,138,690 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:01 on the site.
The majority of pergo.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is pergo.com?
What technologies does pergo.com use?
How popular is pergo.com?
Related Searches
This page provides publicly available information about pergo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pergo.com directly at https://pergo.com.