In a construction industry dominated by giants, Permlight.com operates as a precision instrument. With just 9 employees and a laser focus on embedded lighting electronics, they've carved out a $1.1M revenue niche that defies traditional scaling logic.

"They aren't selling lights—they're selling the invisible infrastructure that makes architectural lighting possible."

The tech stack tells a story of pragmatic modernization. They use Drupal for content management, Tailwind CSS for styling, and jQuery for interactivity—a stack that prioritizes reliability over bleeding-edge innovation. Cloudflare sits at the edge, protecting what is likely a technical specification repository rather than an e-commerce storefront. This isn't a DTC brand; it's a B2B technical resource.

• Hyper-specialized product focus: LED drivers, landscape engines, and pendant modules for Xicato XTM COB systems
• Extreme revenue-per-employee ratio: ~$122,000 per employee, suggesting high-value custom projects
• Direct traffic dominance: 39% direct vs 36% organic indicates strong word-of-mouth and repeat clients
• Geographic ambiguity: 72.3% traffic from 'undefined' regions, likely masking specific project locations or using privacy-focused analytics