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The 22-Person Powerhouse You’ve Never Heard Of
Personable Inc. is quietly revolutionizing financial forensics with 90% time savings
In a world obsessed with consumer apps and viral growth, Personable Inc. is building the unsexy, indispensable software that fraud investigators rely on to crack complex financial crimes. Their secret? A laser focus on data integrity that delivers a staggering 90% time savings.
"While competitors chase features, Personable chases accuracy. In financial forensics, 99% isn't good enough."
The Unseen Workhorse
ScanWriter doesn't just digitize—it transforms. For fraud investigators drowning in invoices, bank statements, and check images, this software acts as a force multiplier. With only 22 employees generating $2.2M in revenue, they're achieving $100k per employee—a testament to product-market fit in a niche that values precision over flash.
The Traffic Paradox
Here's the anomaly: 81 monthly visits. For a company with award-winning software and proven ROI, this isn't a failure—it's a strategy. Personable isn't playing the SEO game. They're likely closing deals through direct sales, partnerships, and industry referrals. The keywords they do rank for ('netscape browser download') suggest a legacy web presence, not a growth engine. This is a company that sells, not markets.
Their tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Swiper suggest a mature, stable foundation rather than chasing the latest frameworks. The presence of Zendesk indicates a focus on customer support, while Google Analytics tracks what matters—conversions, not clicks. This isn't a startup burning cash on vanity metrics; it's a bootstrapped operation optimized for profitability.
- Award-winning software with proven 90% productivity gains
- Hyper-specialized in financial document analysis (invoices, bank statements, checks)
- 100% data accuracy guarantee—critical for legal investigations
- Lean operation: $100k revenue per employee
- Strategic silence: Minimal web presence suggests strong direct sales channels
The Anti-Startup Startup
Personable proves that in B2B enterprise software, revenue beats traffic, and product beats marketing every single time.
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Meta Tags
Personable - ScanWriter
Personable Inc. develops ScanWriter - award winning financial investigation software. ScanWriter digitizes, centralizes, organizes, and analyzes data from financial documents like invoices, bank statements, and check images. With ScanWriter, fraud investigators are increasing productivity with 90% in time savings and maintaining data integrity with 100% data accuracy,
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About personable.com
Personable Inc. develops ScanWriter - award winning financial investigation software. ScanWriter digitizes, centralizes, organizes, and analyzes data from financial documents like invoices, bank statements, and check images. With ScanWriter, fraud investigators are increasing productivity with 90% in time savings and maintaining data integrity with 100% data accuracy,
Company Overview
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Technology Stack
personable.com uses 18 technologies across their website including Vimeo, Font Awesome, Google Fonts, PHP, and more.
Video
Vimeo
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
personable.com receives approximately 81 monthly visitors. The website has a bounce rate of 35% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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