personica.com
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Personica: The Restaurant's Secret Weapon
A $16M revenue, niche CRM/CDP platform carving out a massive vertical opportunity.
In a world drowning in generic marketing SaaS, Personica (formerly Fishbowl) is quietly building a vertical empire for the hospitality industry. They aren't just another CRM; they are the data backbone for restaurants, turning transaction logs into loyalty.
"They aren't fighting for the entire SMB market; they are owning the complex needs of multi-unit restaurant groups."
The Vertical SaaS Playbook
Personica follows the classic vertical SaaS playbook: solve a specific industry problem better than any horizontal tool ever could. With 71 employees generating $16M in revenue, they boast an impressive $225k ARR per employee. This efficiency suggests a highly focused product engineering team that understands the nuances of restaurant Guest Relationship Management (GRM).
The Rebrand Strategy
The shift from 'Fishbowl' to 'Personica' signals a maturation from a legacy loyalty provider to a modern Customer Data Platform (CDP). By integrating CDP, CRM, and marketing automation, they are moving upstream to compete with enterprise giants, offering restaurants a unified view of the guest journey across digital and physical touchpoints.
The traffic data reveals a telling story. With only 1,232 monthly visits, Personica isn't playing the inbound content game of a B2C startup. However, the 42% direct traffic share is exceptionally high for a site of this size. This indicates strong brand recall and a user base that logs in daily (via engage.fishbowl.com) to manage campaigns. It’s a tool, not a brochure.
- Vertical Focus: Built exclusively for food & drink, avoiding feature creep.
- Tech Stack: Modern but pragmatic (Tailwind, React/Ant Design) ensuring rapid UI iteration.
- Revenue Efficiency: High revenue-to-employee ratio suggests low burn and high margins.
The Verdict: A B2B Sleeping Giant
Personica proves that in the age of AI, depth beats breadth. They are a prime acquisition target for any major POS or payment processor looking to own the data layer of the restaurant industry.
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Meta Tags
Fishbowl | Restaurant Marketing Solutions & GRM Platform
Supercharge your ROI by enhancing guest insights with our CDP, CRM, and marketing automation solutions, built exclusively for restaurants.
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About personica.com
Supercharge your ROI by enhancing guest insights with our CDP, CRM, and marketing automation solutions, built exclusively for restaurants.
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Technology Stack
personica.com uses 19 technologies across their website including Google Fonts, HSTS, cdnjs, jsDelivr, and more.
Fonts
Google Fonts
Security
HSTS
CDN
cdnjs, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
personica.com receives approximately 1.2K monthly visitors and ranks #12,861,294 globally. The website has a bounce rate of 62% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:02 on the site.
The majority of personica.com's traffic comes from .
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