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Pervasent: The Underdog in the Board Portal Wars
A tiny team building for Microsoft's ecosystem, with $0.9M in revenue and zero web traffic.
In a market dominated by giants like Nasdaq Boardvantage and Diligent, Pervasent is betting everything on a single ecosystem: Microsoft 365. With just 10 employees and a sub-million dollar revenue, they are either the most focused niche player in the board portal space or a ghost in the machine.
"Pervasent isn't fighting for market share on the open web; they are embedding themselves directly into the workflows of Microsoft-centric enterprises."
The Microsoft Lock-In Strategy
While competitors build proprietary ecosystems, Pervasent leverages SharePoint and Teams as their foundation. Their tech stack is standard—jQuery, Bootstrap, Tailwind—but their strategy is specific. They aren't asking users to adopt a new platform; they are asking them to secure the one they already use. This reduces friction but limits their total addressable market to organizations deeply entrenched in the Microsoft ecosystem.
The Zero-Traffic Paradox
The most striking data point is the complete absence of web traffic. Pervasent operates almost entirely offline or through direct sales channels. With a global rank of #4.2M, they have zero organic search footprint. This suggests a high-touch, relationship-driven sales model typical of enterprise B2B software, where SEO is irrelevant compared to LinkedIn outreach and partner referrals.
Their keyword strategy reveals their intent. Ranking for 'microsoft teams meeting' (76,130 volume) and 'board papers' (400 volume) shows they are casting a wide net for general Microsoft queries rather than targeting high-intent buyers. It’s a volume play that currently yields no traffic, indicating either a very new SEO strategy or a domain that relies entirely on direct navigation.
- Niche Focus: Exclusively built for SharePoint/Teams environments.
- Lean Operations: 10 people generating nearly $1M in revenue (high revenue per employee).
- Offline Growth: Zero reliance on digital marketing or organic search.
- Technical Debt: Relies on older frontend libraries (jQuery, Bootstrap) rather than modern frameworks.
The Silent Giant in the Room?
Pervasent proves that you don't need web traffic to build a million-dollar business—you just need the right doors to knock on.
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Board and Meeting Portals for Microsoft 365 - Home - Pervasent
Board Papers and Team Papers from Pervasent are the leading board portal and meeting solutions for Microsoft 365, SharePoint and Teams.
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About pervasent.com
Board Papers and Team Papers from Pervasent are the leading board portal and meeting solutions for Microsoft 365, SharePoint and Teams.
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pervasent.com uses 23 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, PHP, and more.
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pervasent.com receives approximately 0 monthly visitors and ranks #4,271,973 globally. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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