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PESA: The DoD's Secret Video Codec Powerhouse
How a 104-person team built the only FIPS 140-3 certified solution for secure video transmission
In a world obsessed with consumer tech, PESA quietly dominates a niche that matters: secure video transmission for the Department of Defense. They're not building social networks—they're building the backbone of what the Pentagon actually watches.
"PESA doesn't compete with consumer video tech—they've built a moat around DoD-certified video codecs that even the biggest players can't touch."
The Only Game in Town
PESA SECURA® holds a unique position: it's the only DoD-certified solution offering both JPEG and MPEG video codecs for high-bandwidth networks AND motion video codecs for lower-bandwidth wireless. This dual-capability architecture is their defensible moat. While startups chase AI video compression, PESA owns the classified and tactical video transmission pipeline that the Pentagon actually uses.
The Traffic Paradox
With only 2,585 monthly visits and a global rank of #7,021,143, PESA's digital footprint seems microscopic. But this is strategic invisibility. Their top keyword 'pesa' generates 18,850 monthly searches—meaning their brand awareness far exceeds their web presence. They're not chasing SEO; they're winning contracts. The 38% direct traffic share proves their audience knows exactly where to find them.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and CloudFront—battle-tested tools over bleeding-edge frameworks. This isn't a company distracted by tech trends; they're focused on FIPS 140-3 and DoDIN APL certification. Their leadership team (Scott Barella, Chuck Tillett, Rob Shevlot) reads like a who's who of defense tech veterans, not Silicon Valley disruptors.
- FIPS 140-3 & DoDIN APL certified: The gold standard for defense tech
- Unified control system: Manages both high-bandwidth and low-bandwidth codecs from one interface
- 18,850 monthly 'pesa' searches: Organic brand awareness in a niche market
- 38% direct traffic: Audience knows exactly what they want
- 104 employees, $15.1M revenue: ~$145K revenue per employee—highly efficient for defense tech
The Quiet Monopoly
PESA isn't playing the startup game—they're playing the defense contractor game. And in that game, certifications matter more than clicks, and direct relationships matter more than SEO. With 18,850 monthly searches for 'pesa' and only 2,585 website visits, they've built something more valuable than traffic: a captive audience that doesn't need to find them—they already know where to look.
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PESA | FIPS 140-3 & DoDIN APL Certified Secure Solutions
PESA SECURA® is the only DoD certified solution offering both JPEG and MPEG video codecs for high bandwidth/low latency networks and motion video codecs for lower bandwidth wireless networks managed under a unified control.
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About pesa.com
PESA SECURA® is the only DoD certified solution offering both JPEG and MPEG video codecs for high bandwidth/low latency networks and motion video codecs for lower bandwidth wireless networks managed under a unified control.
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Technology Stack
pesa.com uses 11 technologies across their website including HSTS, Webflow, cdnjs, and more.
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HSTS
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Webflow
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cdnjs
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AWS CloudFront, Cloudflare
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Lazy Loading
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DaisyUI
Traffic & Audience
pesa.com receives approximately 2.6K monthly visitors and ranks #7,021,143 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:02 on the site.
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