While most pet retailers fight for cart share, Petlove built a fortress by solving the one problem no competitor has cracked: turning a transactional petshop into a subscription-driven health ecosystem. They don't just sell kibble—they sell peace of mind.

"Petlove isn't an e-commerce store with a blog—it's a health platform that happens to sell products. The data proves it."

Their tech stack tells the same story. Built on PWA with Tailwind CSS and Cloudflare, they've prioritized speed and mobile experience—critical for a market where 98.7% of traffic comes from Brazil. But the real genius is in their data infrastructure: Google Analytics, Tag Manager, and Clarity form a triad that tracks not just purchases, but health journeys, creating a feedback loop that product teams dream about.

• Health insurance first, products second: Their 'petlove plano de saude' keyword shows intentional positioning as a health platform
• Direct traffic dominance: 46% direct vs. 50% organic means they're not dependent on Google—a rare moat in e-commerce
• Content as trust engine: The blog isn't an afterthought; it's the top-of-funnel that converts browsers into subscribers