petmate.com
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Petmate: The 60-Year Veteran's Digital Gamble
A legacy brand navigating the modern pet e-commerce battlefield
Petmate isn't just another DTC pet brand—it's a 60-year legacy giant trying to pivot a massive physical footprint into digital dominance. With $173.5M in revenue and 553 employees, they are playing a high-stakes game where the prize is relevance in a crowded market.
"Petmate isn't fighting for market share; they are fighting for digital survival against agile startups and Amazon's infinite shelf."
The Traffic Paradox
With 107,284 monthly visits, Petmate's traffic is surprisingly modest for a $173M revenue brand. However, the mix tells a story of brand equity: 45% direct traffic is a testament to a legacy brand that consumers seek out by name. Yet, organic search (43%) is underperforming. The opportunity lies in capturing intent for specific product categories, not just brand searches.
The Search Intent Goldmine
Petmate's keyword data reveals a fascinating mix of brand loyalty and problem-solving queries. While 'petmate' drives volume, the real insights are in the long-tail: 'petmate gravity water bowl doesn't fill' and 'dog ramp car green'. These aren't just searches; they are customer pain points. A savvy product team would use this data to drive content marketing and product iterations immediately.
- Tech Stack: Built on Shopify, leveraging modern tools like Tailwind CSS and Klaviyo for retention.
- Trustpilot Reality: A stark 1.8/5 rating with 23 reviews suggests a disconnect between product quality and customer experience.
- Global Ambiguity: 61.8% of traffic is labeled 'undefined', hinting at potential tracking issues or a fragmented international strategy.
The leadership team, led by CEO Paul Tonnesen, faces a classic innovator's dilemma. With a 60-year history, Petmate has deep roots in traditional retail and physical goods. The move to a Shopify-based DTC model is a necessary evolution, but the low traffic numbers suggest they haven't yet cracked the code on digital acquisition. The presence of 'Petmate Academy' on their blog indicates a move toward content marketing, but the execution needs to scale to match their physical footprint.
The Verdict: A Sleeping Giant?
Petmate has the brand equity and infrastructure, but lacks the digital agility to dominate. The next 24 months will determine if they become an e-commerce leader or a legacy brand left behind.
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5 keywordsHow is Petmate's SEO?
Open Graph Image
http://www.petmate.com/cdn/shop/files/PM_Primary_Logo_NAVY_1_3a7f7fa8-6171-4d71-8b5b-afe75e7f5e38.png?v=1747669908
Meta Tags
Pet Products, Supplies & Accessories - Petmate Store
Petmate has been offering the highest-quality pet products, accessories, supplies, and brands for over 60 years. Shop with us today and give your pet the best products.
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Petmate
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Reviews (20)
Petmate made my cat happy!
Petmate had my cat's favorite toys, which are discontinued and very hard to find. I bought 7 packages of the cat toys, which was enough to meet the minimum amount for free shipping. I chose free overnight FedEx shipping. I ordered Dec 20. Shipped Dec 26. Received by FedEx overnight on Dec 27. Petmate came through and delivered the products exactly as I'd ordered. Highly recommended!
My mistake
I ordered the wrong door for my kennel.....I called customer service to return it. They are sending a new one.....no hassel.....their customer service dept is amazing....!!!
Ordered replacement bolts and thumb…
Ordered replacement bolts and thumb nuts for a cat carrier. The thumb nuts have no threads in them. I had to tap each one to make it useable, really! Then to ship them I was charged $8.20 and a special charge of $4.68 that’s $12.88 shipping for an item that cost $5.50 and weighs what 8 ounces? Again REALLY? I guess Jessie James is alive and well and working at petmate .
DO NOT PURCHASE, DO NOT TRUST
I’ve purchased 3 of these smart scoop litter boxes. It wasn’t until the 3rd one, mind you, 3 in 4 years, that alone tells you they are not of good quality. No one answers the phone, nor do they return phone calls. One the 3rd purchase, the manual states you can purchase replacement parts. I’ve been trying to purchase replacement parts and they are telling me they DO NO sell replacement parts. There is no option for me attach their correspondence and pics of replacement parts page from the manual. This company has ghosted me and will not respond to any of my messages where I show them the screenshots from the manual offering to sell replacement parts. DO NOT TRUST THIS COMPANY.
Had a defective kitty litter pan
Had a defective kitty litter pan. Company said they would replace it following day I got an email saying because I didn't respond back to the first email they would not honor the warranty. Customer service has refused to answer any of my follow-up emails. We'll consider doing business with this company when it replaces their pathetic customer service with AI.
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About petmate.com
Petmate has been offering the highest-quality pet products, accessories, supplies, and brands for over 60 years. Shop with us today and give your pet the best products.
Company Overview
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Technology Stack
petmate.com uses 15 technologies across their website including AWS CloudFront, Cloudflare, Klaviyo, Mailchimp, Zendesk, and more.
Cloud & Hosting
AWS CloudFront, Cloudflare
Email Marketing
Klaviyo, Mailchimp
Customer Support
Zendesk
Reviews
Bazaarvoice
E-commerce & Payments
Shopify
Analytics & Marketing
LogRocket
Traffic & Audience
petmate.com receives approximately 107.3K monthly visitors and ranks #317,376 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:10 on the site.
The majority of petmate.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about petmate.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit petmate.com directly at https://petmate.com.