petrosmith.com
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Petrosmith: The $49M Oilfield Equipment Giant You've Never Heard Of
Deep dive into a low-traffic, high-revenue industrial player in the energy sector
In an industry dominated by giants like Halliburton and Schlumberger, a Texas-based manufacturer with 182 employees quietly generates $49 million annually. Petrosmith isn't chasing digital buzz—it's building the physical backbone of American energy infrastructure.
"Petrosmith proves that in B2B industrial markets, massive revenue can exist with near-zero digital footprint—if you own the physical infrastructure."
The Physical-Digital Paradox
With only 1,437 monthly visitors, Petrosmith's digital presence is microscopic compared to its $49M revenue. This isn't a failure—it's a strategic choice. Their customers (oil companies, refineries, midstream operators) don't browse websites; they issue RFPs, attend trade shows, and call trusted suppliers directly. The 38% direct traffic share confirms this: existing clients know exactly where to go, and new business comes through relationships, not SEO.
The Keyword Paradox
Their top search terms reveal a fascinating niche: 'mp slug catcher liquid heater' (340 monthly volume) and 'pz gas tanks water storage' (300 monthly volume). These aren't generic industrial terms—they're hyper-specific equipment categories where Petrosmith likely dominates. The real gem? '7435 us highway 277 south' (130 monthly volume) suggests their physical location is a destination, not just an address. Customers literally search for their facility.
The tech stack tells its own story: jQuery, Bootstrap, and Google Analytics. No React, no headless CMS, no fancy SaaS tools. This is a company that built a functional website a decade ago and never looked back. Why would they? When you're selling $50M in oilfield equipment, you don't need a slick frontend—you need reliable phone lines and a sales team led by SVP Andy Roy and EVP Ryllee Tettleton.
- Revenue per employee: ~$269K (exceptional for manufacturing)
- Traffic-to-revenue ratio: $34K per monthly visit (absurdly efficient)
- Location: Abilene, TX (oilfield equipment hub)
- Focus: Production equipment & tubular goods (specialized, high-margin)
The Anti-Startup Playbook
Petrosmith succeeds by ignoring every modern SaaS growth playbook. No viral loops, no product-led growth, no content marketing—just deep industry expertise and relationships that convert at industrial scale.
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Home | Petrosmith
Leading provider of production equipment and oilfield tubular goods Petrosmith is dedicated to efficiently designing and manufacturing high-quality, innovat ...
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About petrosmith.com
Leading provider of production equipment and oilfield tubular goods Petrosmith is dedicated to efficiently designing and manufacturing high-quality, innovat ...
Company Overview
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Technology Stack
petrosmith.com uses 16 technologies across their website including Vimeo, Font Awesome, Google Fonts, PHP, and more.
Video
Vimeo
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
Matomo, Hotjar, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
petrosmith.com receives approximately 1.4K monthly visitors and ranks #9,119,693 globally. The website has a bounce rate of 31% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:06 on the site.
The majority of petrosmith.com's traffic comes from .
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This page provides publicly available information about petrosmith.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit petrosmith.com directly at https://petrosmith.com.