pezesha.com
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Pezesha: The Underdog Lending Engine
Connecting MSMEs to capital in Africa with a lean, data-driven approach
While global fintech giants chase flashy valuations, Pezesha is quietly building the financial infrastructure for Africa's real economy. They aren't just processing payments; they are engineering credit scores for the unbanked.
"Pezesha isn't selling loans; they are selling the algorithm that de-risks the African MSME."
The Revenue Reality
With $8.2M in revenue and a team of just 65, Pezesha achieves a staggering $126k revenue per employee. This isn't a burn-rate fueled startup; it's a disciplined, high-margin financial operator. Their traffic split (54% organic, 26% direct) proves they have built a brand that users actively seek out, rather than relying solely on paid acquisition.
The MSME Gap
Africa's MSME sector is a $3.3 trillion opportunity, yet credit penetration remains abysmal. Pezesha targets this specific friction point by using alternative data for credit scoring. They don't just look at bank statements; they look at digital footprints, allowing them to underwrite businesses that traditional banks consider 'invisible'.
The tech stack reveals a pragmatic approach. They leverage jQuery, Tailwind CSS, and Bootstrap—proven, stable technologies—rather than chasing bleeding-edge frameworks. This suggests a focus on resource efficiency and broad device compatibility, crucial for markets where users may not have the latest flagship smartphones.
- The 'Pezesha 2.0' app is central to their strategy, moving beyond web-only interactions.
- They dominate search for their brand name (660 monthly volume), indicating strong market recall.
- Their blog on Medium acts as a thought leadership hub, educating the market on financial literacy.
The Verdict: A B2B Fintech Powerhouse
Pezesha proves that in emerging markets, utility beats hype. They are building the credit rails for the next generation of African businesses, one algorithmic score at a time.
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Digital Financial Ecosystem for connecting MSMEs to Capital | Pezesha Africa Limited
Digital Financial Ecosystem for connecting MSMEs to Capital.
Digital Financial Ecosystem for connecting MSMEs to Capital
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About pezesha.com
Digital Financial Ecosystem for connecting MSMEs to Capital.
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Technology Stack
pezesha.com uses 17 technologies across their website including Font Awesome, Google Fonts, HSTS, cdnjs, jsDelivr, and more.
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Font Awesome, Google Fonts
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HSTS
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cdnjs, jsDelivr
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Traffic & Audience
pezesha.com receives approximately 5.6K monthly visitors and ranks #3,036,998 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:11 on the site.
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