PGBA operates in the shadows of government contracting, where the real moat isn't technology—it's relationships and compliance. Their keywords reveal the strategy: 'palmetto gba' (2,040 monthly searches) and 'tricarewest chat providers' (770 monthly) show they're embedded in specific government programs. This isn't a platform play; it's a service business with deep institutional knowledge that takes years to build and competitors can't easily replicate.

Here's what's fascinating: PGBA gets only 2,397 monthly visits with 37% organic search traffic. For a $23M company, that's incredibly low—and revealing. Government contractors don't need massive web traffic; they need the right contracts. Their 40% direct traffic suggests existing clients and procurement officers know exactly where to find them. This is relationship-driven B2G at its purest, where SEO matters less than being on the right GSA schedule.