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The Invisible Giant of Aquaculture
How Pharmaq dominates fish vaccines while staying off the grid
While most B2B health tech companies obsess over digital marketing, Pharmaq quietly commands the global aquaculture vaccine market from Norway, proving that industrial dominance doesn't require a loud online presence.
"Their website traffic is literally zero, but their revenue is $70M. This is industrial B2B at its purest."
The B2B Invisibility Cloak
Pharmaq operates in the aquaculture vaccine space—a sector where end-users are fish, and customers are billion-dollar fish farming corporations. Their 351 employees generate $70M in revenue with zero organic search traffic because their buyers don't Google 'fish vaccines'; they call a Business Unit Director directly. This is the ultimate anti-LinkedIn playbook: build a global monopoly without ever needing to go viral.
The Zoetis Acquisition Strategy
When Zoetis—the world's largest animal health company—acquired Pharmaq, they didn't buy a digital brand; they bought a scientific fortress. With only 351 employees, Pharmaq delivers specialized vaccines for salmon, trout, and other aquaculture species. The tech stack (Tailwind, Bootstrap, Google Maps) is intentionally generic—no flashy AI demos, no viral content. Their only 'growth hack' is being the only game in town for fish vaccines.
The contrast is stark: modern SaaS companies measure success in MRR and viral coefficients. Pharmaq measures success in fish survival rates and vaccine efficacy. Their website looks like a 2010 corporate portal because it doesn't need to convert visitors—it needs to serve existing customers who already know exactly who they are.
- Zero digital footprint = zero competition for attention
- 351 people generating $70M = $200K revenue per employee
- Acquired by Zoetis = industrial consolidation play, not tech exit
- Customer portal login = proof of sticky enterprise relationships
The Real Lesson: Stop Chasing Traffic
Pharmaq proves that in industrial B2B, domain expertise beats digital presence every single time. Your competitors are blogging while they're building monopolies.
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PHARMAQ is the global leader in vaccines and innovation for aquaculture and part of Zoetis, the world leader in animal health
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About pharmaq.no
PHARMAQ is the global leader in vaccines and innovation for aquaculture and part of Zoetis, the world leader in animal health
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pharmaq.no uses 9 technologies across their website including Google Maps, Google Fonts, Qualtrics, and more.
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Google Maps
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Google Fonts
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Qualtrics
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Google Tag Manager, Google Analytics
UI Libraries
DaisyUI
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
pharmaq.no receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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