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Phished.io: Beyond Awareness, Building Cyber Resilience
How a Belgian startup is redefining security training by focusing on behavior change over checkbox compliance.
The cybersecurity industry is drowning in metrics—click rates, completion percentages, quiz scores. Phished.io cuts through the noise with a radical claim: the only metric that truly matters is a zero-incident rate. This isn't just marketing; it's a fundamental shift from training to transformation.
"Phished.io isn't selling training modules—it's selling behavioral transformation that turns employees from liabilities into the first line of defense."
The Human Firewall Factory
With 64 employees and $12.3M in revenue, Phished.io is building a human firewall at scale. Their platform goes beyond traditional awareness training by using adaptive, AI-driven simulations that evolve with threat landscapes. The 46% direct traffic suggests strong brand recognition—users aren't just finding them; they're seeking them out.
The SEO Battle Against Giants
The keyword data reveals a David vs. Goliath story. While competitors like KnowBe4 (49K monthly searches) and Proofpoint (42K) dominate search volume, Phished.io is carving a niche with long-tail intent. 'Phishing tests for employees' (400 monthly searches) shows they're targeting specific use cases rather than broad brand awareness—a smart, capital-efficient strategy.
Their tech stack tells a story of modern agility. Built with Vite, Tailwind CSS, and PWA capabilities, they're optimizing for speed and mobile-first experiences—critical for a platform that needs to deliver micro-training sessions across any device. The absence of heavy enterprise frameworks suggests a lean, product-led approach.
- Holistic approach: Focuses on behavior change, not just awareness
- Adaptive simulations: AI-driven phishing tests that evolve with threats
- Zero-incident metric: Measures actual resilience, not just training completion
- Modern tech stack: Built for speed and scalability with Vite & Tailwind
- Strong brand recall: 46% direct traffic indicates loyal user base
The Resilience Revolution
In a market saturated with compliance tools, Phished.io is betting that the future of cybersecurity isn't about avoiding clicks—it's about building instinctive human defenses. With $12.3M in revenue and a focused product strategy, they're proving that changing behavior is more valuable than checking boxes.
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Phished | Holistic Training - Security Awareness with Impact
Phished's holistic training platform goes beyond mere security awareness by changing employee behavior and truly making them cyber resilient.
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About phished.io
Phished's holistic training platform goes beyond mere security awareness by changing employee behavior and truly making them cyber resilient.
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Technology Stack
phished.io uses 14 technologies across their website including HSTS, cdnjs, Cloudflare, and more.
Security
HSTS
CDN
cdnjs
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Cloudflare
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Google Tag Manager, Google Analytics
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Twitter Cards, PWA
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Vite
Traffic & Audience
phished.io receives approximately 37.5K monthly visitors and ranks #704,807 globally. The website has a bounce rate of 48% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:37 on the site.
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