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PhoneSoap: The $4M UV Sanitizer Hustle
How a 22-person team sells hygiene to a post-pandemic world with 22 employees and questionable reviews.
In a world obsessed with microscopic threats, PhoneSoap didn't invent UV sanitation—they just convinced millions to pay for it. With 22 employees and $3.8M in revenue, they've turned a simple box of lights into a lifestyle brand. But with a 1.8/5 Trustpilot rating, the real question is: are they selling peace of mind or just expensive nightlights?
"They don't sell UV sanitizers—they sell the anxiety of invisible germs and the relief of a $50 purchase."
The Pandemic Pivot That Stuck
PhoneSoap's growth isn't viral—it's sticky. With 52% direct traffic, their audience isn't discovering them through SEO; they're returning to buy again. The 37% organic search traffic comes largely from branded queries ('phonesoap', 'phone soap'), proving they've built brand recognition, not product category dominance. Their real moat? Making UV light feel as essential as hand sanitizer.
The Trust Paradox
Here's the brutal truth: a 1.8/5 Trustpilot score with 20 reviews screams 'product problem' louder than any marketing campaign. Yet they maintain 50K monthly visits. This suggests a disconnect between marketing promise and product delivery. For founders and investors, this is a case study in brand resilience—or customer indifference. Are they selling to the same people who buy juicers and never use them?
- Branded search dominates (1,650 monthly 'phonesoap' searches) vs. generic terms
- Direct traffic (52%) indicates strong repeat purchase behavior or brand loyalty
- Social presence across 5 platforms, but TikTok is likely their growth engine
- Tech stack is modern (Tailwind, GSAP) but generic—no proprietary tech advantage
PhoneSoap exists in a fascinating middle ground: not a medical device company, but not a gadget accessory brand either. They've carved out a 'lifestyle hygiene' niche that survived the pandemic's peak but now faces commoditization. Their 22-person team is lean, but their $3.8M revenue suggests they're hitting an operational ceiling. For investors, the question is whether this is a $10M company in a $100M market, or a brand that's about to be disrupted by cheaper Chinese alternatives.
The Verdict: A Premium Niche or a Fad?
PhoneSoap proves that in the post-COVID era, anxiety is a product feature. But with low reviews and modest growth, they're walking a tightrope between brand loyalty and customer churn.
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UV Light Sanitizers & Disinfectants for Gadgets and More | PhoneSoap
Discover the variety of PhoneSoap's UV Light Sanitizer Solutions, ensuring your devices are disinfected. Shop now for a germ-free lifestyle!
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Reviews (19)
Great service
I had my unit for almost 2 years when it started having issues. I got in contact with PhoneSoap and talked to Daphne. First of all, she's probably the nicest human being I've talked to in a month. She was able to answer all my questions and help me through troubleshooting the device. They ultimately ended up replacing my unit which is beyond what they were obligated to do since it was just outside of the warranty period.
My issue was resolved
I have bought many of their products and I am aware there are some delays in manufacturing and delivery and once you get past this, their products are great. I had an issue with one of my orders and Lauren, who came on board to assist me, done so within a few hours. I had an issue with their customer service and their numbers were not staffed when I called through, although I am aware it is a busy time. Lauren, was very hands on and helped me a lot and I will return to this company. Like any new start ups there are teething problems, and despite everything I have gone through, I believe their products are very well made. I also believe unlike other companies, they are honest and stand by their word. Thank you David Bredin,
Professional service
I echo the previous review. Very professional service when it comes to ordering, delivery and presentation. Trusting that it does do what it 'says on the box', I'm so far very satisfied.
They provide a very pro looking device and meet their promises !
I pre-ordered one of their "Phone Soap" UVC light sterilization device (the PhoneSoap Go travel version) on March 12th 2020, and received it around the expected date they gave me, which was May 13th 2020. Everything in the package felt and look professionally well made, and not like one of those cheap item from China you can find on Amazon these days. The color is also smooth and awesome looking. The device itself performed great, and I was also pleased to see that the warranty card stated that the UVC bulbs had a lifetime warranty on them, which was nice. Loved the storage/protective pouch the device came with, and also the fact that they even have a small silicon tab that blocks the nasty UVC light from escaping through the cable pass-through hole on the side. Very well engineered. Only tiny down side of this product is that the timer is set to 10mn cycle. Recent study about the SARS-CoV-2 virus shown that it need at least 30mn of UVC exposure to be 100% killed. So a way to be able to program the UV cycle up to 30mn would have been nice. But it's not a big deal, and I can just push the start button a few more time if needed, to be sure the phone is well sterilized. Overall, I am very happy with this product, and services received from this site.
I got a phone soap3 travel pre-pandemic
I got A phone soap3 pre-pandemic. Then it stopped working in April. Many emails and different customer service people over the course of probably four weeks. It was finally resolved. I disagreed with their decision to take my device and try to fix it and send it back. It was unrepairable and they sent a new one of my choice. I chose to get one the quickest as possible so it wasn’t the exact model I originally bought. But I’m happy they finally made it right, and I’m understanding that the extra time and effort was Covid related.
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About phonesoap.com
Discover the variety of PhoneSoap's UV Light Sanitizer Solutions, ensuring your devices are disinfected. Shop now for a germ-free lifestyle!
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Technology Stack
phonesoap.com uses 33 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
CDN
cdnjs, jsDelivr
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, Twitter Pixel, Google Ads, Facebook Pixel
Traffic & Audience
phonesoap.com receives approximately 50.9K monthly visitors and ranks #563,827 globally. The website has a bounce rate of 52% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:44 on the site.
The majority of phonesoap.com's traffic comes from undefined, undefined, .
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