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phonesoap.com
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phonesoap.com

33 technologies
VerifiedGrowingVisit50.9K/mo$4M2233 Tech12 Leads
Deep Dive

PhoneSoap: The $4M UV Sanitizer Hustle

How a 22-person team sells hygiene to a post-pandemic world with 22 employees and questionable reviews.

In a world obsessed with microscopic threats, PhoneSoap didn't invent UV sanitation—they just convinced millions to pay for it. With 22 employees and $3.8M in revenue, they've turned a simple box of lights into a lifestyle brand. But with a 1.8/5 Trustpilot rating, the real question is: are they selling peace of mind or just expensive nightlights?

$3.8M
Annual Revenue
22
Employees
50.9K
Monthly Visits
52%
Direct Traffic

"They don't sell UV sanitizers—they sell the anxiety of invisible germs and the relief of a $50 purchase."

The Pandemic Pivot That Stuck

PhoneSoap's growth isn't viral—it's sticky. With 52% direct traffic, their audience isn't discovering them through SEO; they're returning to buy again. The 37% organic search traffic comes largely from branded queries ('phonesoap', 'phone soap'), proving they've built brand recognition, not product category dominance. Their real moat? Making UV light feel as essential as hand sanitizer.

The Trust Paradox

Here's the brutal truth: a 1.8/5 Trustpilot score with 20 reviews screams 'product problem' louder than any marketing campaign. Yet they maintain 50K monthly visits. This suggests a disconnect between marketing promise and product delivery. For founders and investors, this is a case study in brand resilience—or customer indifference. Are they selling to the same people who buy juicers and never use them?

  • Branded search dominates (1,650 monthly 'phonesoap' searches) vs. generic terms
  • Direct traffic (52%) indicates strong repeat purchase behavior or brand loyalty
  • Social presence across 5 platforms, but TikTok is likely their growth engine
  • Tech stack is modern (Tailwind, GSAP) but generic—no proprietary tech advantage
No proprietary UV technology patent
Strong brand recall (dominated branded search)
Low Trustpilot rating suggests quality control issues
Multi-platform social presence
Revenue implies limited scalability (22 people for $3.8M = $172K/employee)
Lifestyle positioning beyond just gadgets
Traffic is modest—no viral growth engine
Direct traffic indicates customer loyalty

PhoneSoap exists in a fascinating middle ground: not a medical device company, but not a gadget accessory brand either. They've carved out a 'lifestyle hygiene' niche that survived the pandemic's peak but now faces commoditization. Their 22-person team is lean, but their $3.8M revenue suggests they're hitting an operational ceiling. For investors, the question is whether this is a $10M company in a $100M market, or a brand that's about to be disrupted by cheaper Chinese alternatives.

The Verdict: A Premium Niche or a Fad?

PhoneSoap proves that in the post-COVID era, anxiety is a product feature. But with low reviews and modest growth, they're walking a tightrope between brand loyalty and customer churn.

What tech stack does Phonesoap use?

53 detected
Programming Languages1
Customer Support1
Reviews1
E-commerce & Payments2
A/B Testing1
Analytics & Marketing1
Web Standards2
UI Libraries1
JavaScript Libraries4
Tracking & Analytics20
G
Google Analytics
F
Facebook Pixel
T
Twitter Pixel
C
Cloudflare
G
Google APIs
A
Amazon CloudFront
G
Google Static
G
Google Tag Manager
F
Facebook Pixel
T
Twitter Ads
T
TikTok Pixel
S
Snapchat
P
Pinterest
A
Analytics Service
G
Google Ads
T
Twitter/X
G
Google Analytics
G
Google DoubleClick
F
Facebook
J
jsDelivr

How much traffic does Phonesoap get?

Traffic & Engagement

50.9K
Monthly Visits
2.8
Pages/Visit
1:44
Avg. Duration
52%
Bounce Rate
Monthly Traffic Trend+26%
40.3K
Oct 2025
Oct
42.9K
Nov 2025
Nov
50.9K
Dec 2025
Dec

Traffic Sources

Search
37%
Direct
52%
Social
4%
Referrals
5%
Email
0%
Paid
2%

Where is Phonesoap's audience located?

🌍82.4%
🌍5.0%
🌍3.6%
🌍3.0%
🌍2.6%

What keywords does Phonesoap rank for?

5 keywords
1phonesoap1.6K vol$0.67
2phone soap960 vol$0.76
3electrostatic absorber cleaner phones250 vol
4phonesoap 701-1 uv230 vol
5uv phone sanitizer that actually works180 vol

How is Phonesoap's SEO?

Open Graph Image

OG Image preview
og:image

http://www.phonesoap.com/cdn/shop/files/phonesoap-logo-full_2.jpg?height=628&pad_color=fff&v=1657691276&width=1200

Meta Tags

title68 chars

UV Light Sanitizers & Disinfectants for Gadgets and More | PhoneSoap

description140 chars

Discover the variety of PhoneSoap's UV Light Sanitizer Solutions, ensuring your devices are disinfected. Shop now for a germ-free lifestyle!

languageEN

H1 Tags

h1Modern Tech for
h1a Healthier Life

Schema Types

Organization

Who works at Phonesoap?

Loading leads...

What do customers think of Phonesoap?

PhoneSoap

PhoneSoap

1.8
20 reviews

Categories

Electronics Company#undefinedCell Phone Accessory Store#undefinedCell Phone Store#undefinedElectronics Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
W 200 S 1396
Lindon, US

Reviews (19)

Filter by rating:
Alex
8/4/2022
🇺🇸 United States2 reviewsOrganicUnverified
Great service

I had my unit for almost 2 years when it started having issues. I got in contact with PhoneSoap and talked to Daphne. First of all, she's probably the nicest human being I've talked to in a month. She was able to answer all my questions and help me through troubleshooting the device. They ultimately ended up replacing my unit which is beyond what they were obligated to do since it was just outside of the warranty period.

👍 1
David Bredin
6/24/2020
🇺🇸 United States23 reviewsOrganic
My issue was resolved

I have bought many of their products and I am aware there are some delays in manufacturing and delivery and once you get past this, their products are great. I had an issue with one of my orders and Lauren, who came on board to assist me, done so within a few hours. I had an issue with their customer service and their numbers were not staffed when I called through, although I am aware it is a busy time. Lauren, was very hands on and helped me a lot and I will return to this company. Like any new start ups there are teething problems, and despite everything I have gone through, I believe their products are very well made. I also believe unlike other companies, they are honest and stand by their word. Thank you David Bredin,

World traveller
5/17/2020
🇬🇧 United Kingdom126 reviewsOrganic
Professional service

I echo the previous review. Very professional service when it comes to ordering, delivery and presentation. Trusting that it does do what it 'says on the box', I'm so far very satisfied.

Frank S
5/14/2020
🇺🇸 United States33 reviewsOrganic
They provide a very pro looking device and meet their promises !

I pre-ordered one of their "Phone Soap" UVC light sterilization device (the PhoneSoap Go travel version) on March 12th 2020, and received it around the expected date they gave me, which was May 13th 2020. Everything in the package felt and look professionally well made, and not like one of those cheap item from China you can find on Amazon these days. The color is also smooth and awesome looking. The device itself performed great, and I was also pleased to see that the warranty card stated that the UVC bulbs had a lifetime warranty on them, which was nice. Loved the storage/protective pouch the device came with, and also the fact that they even have a small silicon tab that blocks the nasty UVC light from escaping through the cable pass-through hole on the side. Very well engineered. Only tiny down side of this product is that the timer is set to 10mn cycle. Recent study about the SARS-CoV-2 virus shown that it need at least 30mn of UVC exposure to be 100% killed. So a way to be able to program the UV cycle up to 30mn would have been nice. But it's not a big deal, and I can just push the start button a few more time if needed, to be sure the phone is well sterilized. Overall, I am very happy with this product, and services received from this site.

Gnarly Noel
7/12/2020
🇺🇸 United States2 reviewsOrganic
I got a phone soap3 travel pre-pandemic

I got A phone soap3 pre-pandemic. Then it stopped working in April. Many emails and different customer service people over the course of probably four weeks. It was finally resolved. I disagreed with their decision to take my device and try to fix it and send it back. It was unrepairable and they sent a new one of my choice. I chose to get one the quickest as possible so it wasn’t the exact model I originally bought. But I’m happy they finally made it right, and I’m understanding that the extra time and effort was Covid related.

Frequently Asked Questions about Phonesoap

What is Phonesoap's Revenue?
Phonesoap generates approximately $4M in annual revenue. With 22 employees, that's $171,500 per employee.
What does Phonesoap do?
Discover the variety of PhoneSoap's UV Light Sanitizer Solutions, ensuring your devices are disinfected. Shop now for a germ-free lifestyle!
How fast is Phonesoap growing?
Phonesoap employee count has changed by -8% year over year.
What technologies does Phonesoap use?
Phonesoap uses 33 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, Google Fonts, hCaptcha, HSTS, PHP.
Who are Phonesoap's competitors?
Phonesoap's main competitors include Mophie, simplehuman, HoMedics, CASETiFY, Samsung. These companies operate in similar markets and compete for the same customer base.
What do customers think of Phonesoap?
Phonesoap has a Trustpilot score of 1.8 out of 5 (2 stars) based on 20 customer reviews.

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How to contact Phonesoap?

What are Phonesoap's key pages?

Export phonesoap.com Data

Download the complete tech stack, analytics, leads, and company data for phonesoap.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About phonesoap.com

Discover the variety of PhoneSoap's UV Light Sanitizer Solutions, ensuring your devices are disinfected. Shop now for a germ-free lifestyle!

Company Overview

phonesoap.com
Website
lifestyle
Industry
#563,827
Global Rank
50.9K
Monthly Visitors
33
Technologies
12+
Employees

phonesoap.com Key Pages

Contact phonesoap.com

Technology Stack

phonesoap.com uses 33 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, PHP, and more.

Fonts

Font Awesome, Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

Programming Languages

PHP

CDN

cdnjs, jsDelivr

Cloud & Hosting

Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare

Advertising

DoubleClick Floodlight, Twitter Pixel, Google Ads, Facebook Pixel

Traffic & Audience

50.9K
Monthly Visits
52%
Bounce Rate
2.8
Pages/Visit
1:44
Avg. Duration

phonesoap.com receives approximately 50.9K monthly visitors and ranks #563,827 globally. The website has a bounce rate of 52% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:44 on the site.

The majority of phonesoap.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is phonesoap.com?
Discover the variety of PhoneSoap's UV Light Sanitizer Solutions, ensuring your devices are disinfected. Shop now for a germ-free lifestyle!
What technologies does phonesoap.com use?
phonesoap.com uses 33 technologies including Font Awesome, Google Fonts, hCaptcha, HSTS, reCAPTCHA, and 27 more. View the full tech stack analysis above.
How do I contact phonesoap.com?
You can contact phonesoap.com through their contact page.
What are phonesoap.com's social media accounts?
phonesoap.com is active on tiktok, twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is phonesoap.com hiring?
Check phonesoap.com's careers page for current job openings and opportunities. The company has 12+ known employees.
How popular is phonesoap.com?
phonesoap.com receives approximately 50.9K monthly visitors and ranks #563,827 globally. Traffic is growing by 18.6% month-over-month.

Related Searches

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This page provides publicly available information about phonesoap.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit phonesoap.com directly at https://phonesoap.com.