picard.fr
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Picard: The Frozen Giant That Digitized Dinner
How a 65-year-old frozen food brand built a 5.4M-visit/month digital empire.
In a world obsessed with fresh, organic, and 'farm-to-table,' Picard—a 65-year-old French frozen food retailer—quietly built a digital fortress that generates over $1.7B in revenue. They aren't just selling frozen peas; they are selling convenience, reliability, and a data-driven mastery of the French pantry.
"Picard proves that 'boring' industries—like frozen food—can dominate digitally by owning the supply chain and the customer relationship."
The SEO Moat of 'Picard'
The data reveals a staggering brand dominance. The top keyword 'picard' alone drives 314K monthly searches, accounting for nearly 60% of their total organic volume. This isn't just brand awareness; it's brand dependency. Even misspellings like 'picrad' (8.5K volume) capture significant traffic. This level of organic capture suggests a user base that doesn't browse—they arrive with intent to buy, likely replenishing a weekly routine.
The Hybrid Digital-Physical Model
With 42% direct traffic (5.4M visits) and a workforce of 4,583 employees, Picard isn't a pure-play e-commerce startup. They are a hybrid beast. The website isn't a replacement for stores; it's a high-margin extension of them. The tech stack—built on Vite and Tailwind CSS with Cloudflare protection—indicates a modern, performant frontend designed for speed, crucial for converting users browsing the 1,200+ SKUs on a Tuesday night.
The Trustpilot rating of 4/5 from 2,755 reviews paints a picture of consistent, if not perfect, execution. For a grocery retailer dealing with cold-chain logistics, this score is a testament to operational reliability. The social presence across TikTok, Instagram, and YouTube shows they are adapting to a younger demographic, moving beyond the traditional 'frozen aisle' stigma to become a lifestyle brand.
- Dominant Brand Recall: 314K monthly searches for their exact name.
- High Intent Traffic: 48% of traffic comes from organic search, indicating users seeking specific products.
- Tech Modernization: Adoption of Vite and Tailwind CSS suggests a recent, aggressive frontend overhaul.
The Ultimate D2C Playbook for Legacy Brands
Picard didn't disrupt the frozen food aisle; they digitized it. They turned a low-frequency purchase into a high-frequency subscription model, proving that the most powerful moat is a brand name that becomes a verb.
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Meta Tags
Surgelés Picard - Livraison Produits surgelés à domicile
Retrouvez nos 1200 produits surgelés avec des promotions tous les mois au même prix qu’en magasin. Commandez en ligne 24h/24 et 7j/7 sur le site picard.fr ou l'appli.
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Picard Surgelés
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Reviews (11)
Commande en click and collect
Commande faite en click and collect au picard de Créteil Pompadour. Hyper facile, rapide et pratique. La vendeuse a été très réactive souriante et agréable pour le retrait.
Excellent service and products
In general all products are very good, some very smaller in weight tgan expected and a little expensive
Thank you for your feedback ! . See you soon Magalie, Quality department
Excellent and safe delivery of good quality food
We have had two deliveries so far from Picard and both have been efficient, virus-safe on both sides and on-schedule. The quality of many foods from Picard is excellent.
Pain surprise
J'ai trouvé un pain surprise pain de campagne pour Noël. Commande passée sur le net, retrait clic and collect.
PRIX EN HAUSSES
PRIX EN HAUSSES - Exemples (factures 19/02 & 08/03) : Potage Brighton 3,50€ -0,18€ réduction —/— 3,95€ Queues crevettes bio 6,96 —/— 8,99
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About picard.fr
Retrouvez nos 1200 produits surgelés avec des promotions tous les mois au même prix qu’en magasin. Commandez en ligne 24h/24 et 7j/7 sur le site picard.fr ou l'appli.
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Technology Stack
picard.fr uses 18 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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Font Awesome, Google Fonts
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PHP
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Cloudflare
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OneTrust
Advertising
DoubleClick Floodlight
Traffic & Audience
picard.fr receives approximately 5.4M monthly visitors and ranks #7,528 globally. The website has a bounce rate of 37% with visitors viewing an average of 6.4 pages per visit. Users spend an average of 3:59 on the site.
The majority of picard.fr's traffic comes from undefined, undefined, .
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This page provides publicly available information about picard.fr. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit picard.fr directly at https://picard.fr.