In a continent where e-commerce logistics is a daily battle, Picup isn't just moving parcels—it's redefining the infrastructure of delivery. With 460 employees and $188.6M in revenue, this South African startup has built a fortress in a market most global giants have failed to crack.

"Picup proves you don't need to be a global giant to own a continent's logistics—just a local expert with ruthless execution."

The Trustpilot rating of 3.2/5 with just one review is telling. Picup isn't playing the review game—they're playing the infrastructure game. With Antonio Bruni at the helm and a CFO like Ludwig Wolff, this isn't a startup chasing hype; it's a company building the rails for Africa's e-commerce future, one delivery at a time.

• Built for Africa's unique logistics challenges, not Silicon Valley's playbook
• Revenue-focused over venture hype—$188M speaks louder than valuations
• Direct traffic (33%) shows brand loyalty in a price-sensitive market
• Tech stack optimized for local payment and delivery realities