pincho.com
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The Miami Burger Unicorn You Missed
How a $43M regional chain quietly dominates South Florida's food scene
Most food brands chase national expansion; Pincho chased perfection in Miami's hyper-competitive market. Now, with 145 employees and $43.1M in revenue, they've built a cult following without becoming another generic franchise.
"They didn't build a burger chain—they built a Miami institution that happens to serve incredible burgers."
The Local-First Playbook
While competitors burn cash on national marketing, Pincho's 47% direct traffic proves they've mastered something harder: creating true local loyalty. Their organic search dominance for 'pincho' (4,650 monthly searches) shows customers aren't discovering them—they're searching for them specifically. This isn't accidental; it's the result of becoming embedded in Miami's cultural fabric.
The Growth Engine
The numbers tell a story of organic dominance. With only 38% organic search traffic versus 47% direct, Pincho has built a brand that people actively seek out. Their keyword strategy reveals deep local penetration—'pincho factory' (1,200 searches) and 'pincho conroe' (230 searches) show they've successfully expanded beyond their original locations while maintaining brand integrity.
What makes Pincho fascinating isn't just their revenue—it's their restraint. Most brands at this scale would be chasing 50+ locations. Instead, they've focused on perfecting the experience across fewer, higher-quality venues. Their tech stack (Tailwind CSS, Bootstrap, jQuery) suggests pragmatic engineering: they invest where it matters, not in flashy tech for tech's sake.
- Built a $43M brand with 145 employees—lean operations at scale
- 47% direct traffic proves true brand loyalty, not just discovery
- Dominating Miami without chasing national expansion
- Smart tech choices: pragmatic stack over bleeding-edge hype
- Co-founders still actively running operations—no VC takeover here
The Anti-Startup Success Story
Proof that building a beloved local brand beats chasing unicorn status every time
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Open Graph Image
https://pincho.com/wp-content/uploads/2023/02/Screen-Shot-2023-02-01-at-8.28.21-PM.png
Meta Tags
PINCHO - Voted Best Burger in South Florida
PINCHO is something uniquely Miami and — like the city of its birth — beautifully international.
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About pincho.com
PINCHO is something uniquely Miami and — like the city of its birth — beautifully international.
Company Overview
pincho.com Social Media
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Phone Numbers
Technology Stack
pincho.com uses 24 technologies across their website including AccessiBe, Font Awesome, Google Fonts, HSTS, and more.
Accessibility
AccessiBe
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Email Marketing
Mailchimp
Traffic & Audience
pincho.com receives approximately 10.9K monthly visitors and ranks #1,516,476 globally. The website has a bounce rate of 27% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 14:55 on the site.
The majority of pincho.com's traffic comes from .
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This page provides publicly available information about pincho.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pincho.com directly at https://pincho.com.