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pinehills.com

18 technologies
VerifiedGrowingVisit21.8K/mo$7M5518 Tech11 Leads
Deep Dive

The Pinehills: A Masterclass in Niche Real Estate

How a 55-person team dominates the South Shore market with $7.4M in revenue

In a world of generic real estate platforms, The Pinehills is a masterclass in hyper-local dominance. This isn't just a website—it's a curated lifestyle brand selling a specific vision of South Shore living, 45 miles from Boston. The data reveals a company that has mastered the art of the niche.

$7.4M
annual revenue
55
employees
21.7K
monthly visits
49%
direct traffic

"They aren't selling houses; they're selling a destination. With 49% direct traffic, customers seek them out by name—this is brand equity, not just SEO."

The Niche Strategy

The Pinehills operates in a hyper-specific geographic and demographic lane. Their organic keywords reveal a sophisticated funnel: they capture high-intent searches like 'pinehills real estate' (360 monthly volume) and 'pinehills resale real estate' (220 monthly volume). This isn't accidental traffic; it's a community of buyers and sellers already committed to the brand ecosystem. The 39% organic search share is healthy, but the 49% direct traffic is the real story—it signals a destination site, not a discovery platform.

The Product Stack

The portfolio is carefully segmented: breathtaking custom homes, delightful cottages, townhomes, and low-maintenance options. This isn't a one-size-fits-all developer. The presence of 'The Green Home Company' in their keyword universe suggests an eco-conscious angle, while 'Boatwrights Loop' indicates specific, desirable neighborhoods within the master-planned community. The tech stack—jQuery, Bootstrap, Tailwind CSS—shows a pragmatic approach: functional, stable, and focused on conversion over flashy innovation.

  • Hyper-local SEO dominance: Captures branded and non-branded intent within a 50-mile radius of Plymouth, MA.
  • Community-driven content: A dedicated blog and active social profiles (Twitter, Facebook, LinkedIn, Instagram) foster engagement beyond listings.
  • Segmented sales structure: Key people like Stacy Gerry (Sales Manager, Custom and Cottage Homes) show specialized expertise tailored to distinct buyer personas.
They don't chase national traffic (100% of traffic is 'undefined' but implied US-only).
They dominate a high-value, low-competition niche.
They don't rely on flashy, modern tech stacks (uses jQuery/Bootstrap, not React/Next.js).
They maintain a lean, efficient operation (55 employees for $7.4M revenue).
They don't sell generic real estate; they sell a specific, curated lifestyle.
They build a loyal, direct-traffic audience that returns to the site by name.

The contact email '[email protected]' hints at a partnership with a creative agency (Mattson Creative), suggesting they outsource specialized marketing while keeping core operations in-house. This is a smart play for a mid-sized developer: maintain control over sales and community management while leveraging external creative horsepower. The lack of Trustpilot reviews is telling—they likely rely on word-of-mouth and direct community engagement rather than public review platforms.

The Anti-Disruption Playbook

In an era of Zillow and Opendoor, The Pinehills proves that deep local expertise and community focus can build a defensible, profitable business without chasing scale.

What tech stack does Pinehills use?

31 detected
Video1
Security1
CDN1
Cloud & Hosting1
Marketing Automation1
Web Standards1
Tracking & Analytics13
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
H
HubSpot
G
Google Tag Manager
C
Cloudflare
G
Google Analytics
F
Facebook Pixel
G
Google DoubleClick
A
Analytics Service
G
Google Static
F
Facebook
H
HubSpot

How much traffic does Pinehills get?

Traffic & Engagement

21.8K
Monthly Visits
2.2
Pages/Visit
1:14
Avg. Duration
55%
Bounce Rate
Monthly Traffic Trend+47%
14.8K
Oct 2025
Oct
13.3K
Nov 2025
Nov
21.8K
Dec 2025
Dec

Traffic Sources

Search
39%
Direct
49%
Social
6%
Referrals
5%
Email
0%
Paid
1%

Where is Pinehills's audience located?

🌍100.0%

What keywords does Pinehills rank for?

5 keywords
1pinehills resale real estate220 vol
2pinehills real estate360 vol
3boatwrights loop homes for sale240 vol
4the green home company140 vol
5daisies plymouth170 vol

How is Pinehills's SEO?

Open Graph Image

OG Image preview
og:image

https://www.pinehills.com/images/page/_1200x630_crop_center-center_82_none/hero-home.jpg?mtime=1762969332

Meta Tags

title60 chars

Beautiful New Homes for Sale in Plymouth, MA - The Pinehills

description152 chars

Artfully crafted new homes for sale 45 miles from Boston, near Cape Cod. Breathtaking custom homes, delightful cottages, townhomes, and low-maintenance…

og:title

Beautiful New Homes for Sale in Plymouth, MA

languageEN-US

H1 Tags

h1Welcome to The Pinehills. New Homes, South Shore Style.

Schema Types

Unknown

Who works at Pinehills?

Loading leads...

What do customers think of Pinehills?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Pinehills

What is Pinehills's Revenue?
Pinehills generates approximately $7M in annual revenue. With 55 employees, that's $135,000 per employee.
What does Pinehills do?
Artfully crafted new homes for sale 45 miles from Boston, near Cape Cod. Breathtaking custom homes, delightful cottages, townhomes, and low-maintenance…
How fast is Pinehills growing?
Pinehills employee count has changed by 0% year over year.
What technologies does Pinehills use?
Pinehills uses 18 technologies across their website including Video, Security, CMS. Key technologies include Vimeo, reCAPTCHA, Contentful.
Who are Pinehills's competitors?
Pinehills's main competitors include VTT Management Co, Beaton Real Estate, JP Morgan and Company Real Estate Appraisers And Consultants, Canopus Construções, Streamline Communities. These companies operate in similar markets and compete for the same customer base.

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What are Pinehills's key pages?

Export pinehills.com Data

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About pinehills.com

Artfully crafted new homes for sale 45 miles from Boston, near Cape Cod. Breathtaking custom homes, delightful cottages, townhomes, and low-maintenance…

Company Overview

pinehills.com
Website
business_and_consumer_services
Industry
#1,201,015
Global Rank
21.8K
Monthly Visitors
18
Technologies
11+
Employees

pinehills.com Key Pages

Contact pinehills.com

Technology Stack

pinehills.com uses 18 technologies across their website including Vimeo, reCAPTCHA, Contentful, and more.

Video

Vimeo

Security

reCAPTCHA

CMS

Contentful

CDN

cdnjs

Cloud & Hosting

Cloudflare

Marketing Automation

HubSpot

Traffic & Audience

21.8K
Monthly Visits
55%
Bounce Rate
2.2
Pages/Visit
1:14
Avg. Duration

pinehills.com receives approximately 21.8K monthly visitors and ranks #1,201,015 globally. The website has a bounce rate of 55% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:14 on the site.

The majority of pinehills.com's traffic comes from .

Frequently Asked Questions

What is pinehills.com?
Artfully crafted new homes for sale 45 miles from Boston, near Cape Cod. Breathtaking custom homes, delightful cottages, townhomes, and low-maintenance…
What technologies does pinehills.com use?
pinehills.com uses 18 technologies including Vimeo, reCAPTCHA, and 12 more. View the full tech stack analysis above.
How do I contact pinehills.com?
You can contact pinehills.com via email at [email protected] or through their contact page.
What are pinehills.com's social media accounts?
pinehills.com is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is pinehills.com?
pinehills.com receives approximately 21.8K monthly visitors and ranks #1,201,015 globally. Traffic is growing by 63.6% month-over-month.

Related Searches

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This page provides publicly available information about pinehills.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pinehills.com directly at https://pinehills.com.