pinpointe.com
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Pinpointe: The Quiet Email Powerhouse
A small team, big revenue, and a niche focus on enterprise email marketing.
In a market dominated by giants like Klaviyo and Mailchimp, Pinpointe operates in the shadows, building a high-revenue engine with just 10 employees. This isn't a startup chasing VC funding; it's a bootstrapped specialist focusing on the complex needs of enterprise email marketing.
"They aren't selling to everyone. Pinpointe is building a fortress in a specific niche, and the revenue per employee proves the model works."
The Niche Audience
The traffic data reveals a deliberate, targeted strategy. With a global rank hovering around #3.3M and only 6,000 monthly visits, Pinpointe isn't a mass-market product. The search volume for terms like 'pinwise email marketing platform' and 'culling non-clickers' suggests they are attracting serious email marketers looking for advanced segmentation tools, not beginners setting up their first newsletter.
The Revenue Efficiency Play
Generating $0.9M in revenue with a team of just 10 people results in an impressive $90,000 revenue per employee. This is a highly efficient operation. Unlike companies burning cash on customer acquisition, Pinpointe likely relies on organic search and direct traffic (41%)—a sign of strong brand recall and a loyal user base.
The technology stack is a mix of modern and legacy. While they use Tailwind CSS and Bootstrap for styling, the heavy reliance on jQuery suggests a mature platform that hasn't been completely rebuilt from the ground up. This can be a sign of stability—focus on features over flashy front-end rewrites.
- High Revenue Efficiency: $90k revenue per employee is exceptional for a tech company.
- Niche Dominance: Targets specific email marketing pain points (segmentation, design).
- Trust Signal: 27 Trustpilot reviews with a 4.5/5 rating indicates strong customer satisfaction.
- Organic Growth: Over 40% of traffic comes from direct and organic search, not paid ads.
The Quiet Giant Strategy
Pinpointe proves you don't need massive scale to win. By focusing on a specific B2B niche and delivering high value, they've built a sustainable, high-margin business.
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Pinpointe – Email Marketing for Power Users
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Pinpointe On-Demand
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Reviews (20)
The best part about Pinpointe is that…
The best part about Pinpointe is that it allows my company to generate revenue and keep contact information at the same time. Please it has comprehensive reporting that allows us to make meaningful changes to our campaign. So far, I haven't found anything I don't like, which the expectation that I can only have one "segment" per contact. Other than that, Pinpointe has exceeded my expectations. Pintpointe on demand allows us to be nimble and responsive. It does this by saving us time and allowing us to engage faster and better than before.
Pinpointe Flexibility, Expertise and Customer Service
We appreciated the flexibility the Pinpointe team provided to create a plan that worked best for our client. Throughout the sales, setup and maintenance processes we always found exceptional availability from the team. They lead with excellent customer service and that has never left the business relationship. Whether we were discussing initial setup, customization with APIs, or metrics and reporting Pinpointe always brought a high level of expertise that matched our needs. Pinpointe was selected as a mass mail service that could protect our client from mail-related domain damage while adding mail campaign metrics and a very intuitive user interface. The metrics and reporting tools were an unexpected plus. They are used by our team and be client end users to optimize their mail campaigns.
Pinpointe On-Demand is a great product!
I have seen what happens when a company has a great product but has a mediocre sales and support team. Pinpointe On-Demand as a product is great but their team is fantastic, a necessary step in the right direction, especially when you are walking in the dark! Coaching and training every step of the way. The only downside is that you cannot attach it to a different email connector (SMTP service) but this is expected. The WYSIWIG and the other features are great!
I really like the WYSIWYG editor and…
I really like the WYSIWYG editor and the option to view/edit the HTML code for my messages. Support is there if needed but the program is really user friendly.
Everything you need from an Email Service Provider plus great customer service
Across all our brands we send more than 20 newsletters each week. Pinpointe has helped us to create a very efficient process for setting up and sending these newsletters. Our newsletter open and click rates went up almost immediately when we started using Pinpointe. In addition, we send a multitude of emails to promote events, webinars, premium reports, etc. The drag-and-drop email builder in Pinpointe has made creating these mobile-friendly e-blasts easier than ever.
Thanks John! I see you are sending a lot of campaigns with Pinpointe. Do you need to connect to any 3rd party apps? We've recently overhauled our API and can now connect to over 3,000 apps via PieSync and Zapier. Do check with support within Pinpointe if you are interested.
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About pinpointe.com
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Technology Stack
pinpointe.com uses 24 technologies across their website including Font Awesome, Google Fonts, Sentry, PHP, and more.
Fonts
Font Awesome, Google Fonts
Error Tracking
Sentry
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Marketing Automation
HubSpot
Traffic & Audience
pinpointe.com receives approximately 6.1K monthly visitors and ranks #3,385,621 globally. The website has a bounce rate of 58% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:11 on the site.
The majority of pinpointe.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about pinpointe.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit pinpointe.com directly at https://pinpointe.com.