pintec.com
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Pintec: The Quiet Giant in Financial Infrastructure
A $25M revenue engine powering China's fintech ecosystem with 156 employees
In a world of flashy fintech startups shouting for attention, Pintec operates in the shadows—quietly building the infrastructure that powers financial services across China. With 156 employees generating $24.9M in revenue, this isn't a consumer-facing unicorn. It's the plumbing behind the curtain.
"Pintec isn't chasing users—they're building the rails that others run their financial services on."
The Infrastructure Play
While most fintech companies battle for end-user attention, Pintec has positioned itself as the B2B backbone. Their tech stack—Ruby on Rails, PHP, jQuery—suggests a mature, stable platform built for reliability over flashiness. The 83% direct traffic indicates a captive audience: businesses that know exactly where to go for their financial infrastructure needs. This isn't accidental traffic; it's intentional.
The Growth Paradox
Here's the contradiction that defines Pintec: 156 employees generating $24.9M revenue equals ~$160K per employee—solid for infrastructure, but the 1,000 monthly visits and #13M global rank reveal a company that's deliberately flying under the radar. The 5% organic search traffic suggests they're not investing in SEO or content marketing, relying instead on direct relationships and industry referrals. This is old-school enterprise growth in a digital-first world.
The search data reveals an interesting pattern: 'pintec' (580 monthly searches) and 'pinrec arxhiv' (280 monthly searches) dominate their keyword profile. This isn't brand awareness—it's existing customers searching for access. The 'undefined' country showing 100% traffic likely indicates either tracking limitations or a highly concentrated market, possibly China-focused despite the .com domain.
- Revenue per employee: $160K—solid but not exceptional for financial infrastructure
- Traffic profile: Dominated by direct access (83%), indicating a captive B2B audience
- Tech stack: Mature but not cutting-edge—Ruby on Rails and jQuery suggest stability over innovation
- Growth strategy: Word-of-mouth and direct sales, not digital marketing
The Unsexy Infrastructure Winner
Pintec proves that in fintech, the most valuable companies aren't always the most visible. While others chase valuations, they're quietly building the financial plumbing that powers the industry. For investors, this is a contrarian bet on substance over hype.
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About pintec.com
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Technology Stack
pintec.com uses 11 technologies across their website including Font Awesome, Ruby on Rails, PHP, and more.
Fonts
Font Awesome
Backend Frameworks
Ruby on Rails
Programming Languages
PHP
Analytics & Marketing
Matomo
Web Standards
Twitter Cards, RSS
UI Libraries
DaisyUI
Traffic & Audience
pintec.com receives approximately 1.0K monthly visitors and ranks #13,381,409 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:57 on the site.
The majority of pintec.com's traffic comes from .
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