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Pistachio: The Human Firewall
Why this Norwegian startup is betting everything on insider threats and awareness training
While most cybersecurity companies chase zero-day exploits and AI-driven malware, Pistachio is quietly building a fortress around the weakest link in every organization: the human employee. In a market obsessed with code, this Oslo-based startup is betting that your people are either your greatest vulnerability or your strongest defense.
"The most sophisticated attack vector isn't a line of code—it's a tired employee clicking a link at 3 PM on a Friday."
The Human-Centric Bet
Pistachio's strategy is refreshingly direct: instead of building another layer of technical complexity, they tackle the 85% of breaches that involve human error. With 76 employees generating $16.3M in revenue (~$214k per employee), they're operating with the lean efficiency of a company that knows exactly what problem it's solving. Their 47% direct traffic suggests strong brand recognition and repeat customers—a rare feat in B2B cybersecurity.
The Traffic Paradox
Here's what's interesting: Pistachio ranks #1.3M globally with only 22,720 monthly visits, yet 47% of that traffic is direct. This isn't a company relying on SEO hacks or paid ads—it's a business built on referrals, word-of-mouth, and enterprise sales cycles. The fact that 'pistachio' alone gets 72,240 monthly searches (their top keyword) but they only capture a fraction of that suggests massive untapped brand potential.
The tech stack tells a story of modern web development—Tailwind CSS, Vite, PWA capabilities—showing they're building for speed and mobile-first experiences. But the real innovation isn't in their code; it's in their product philosophy. By combining insider threat detection with security awareness training, they're creating a feedback loop where employees learn from real threats in their actual work environment.
- Insider threat detection that doesn't feel like surveillance
- Security awareness training integrated into daily workflows
- Seamless protection that doesn't slow down productivity
- A human-first approach to cybersecurity that scales
The Quiet Giant in Human Security
While competitors fight over technical features, Pistachio is building an army of security-conscious employees—one click at a time.
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Pistachio - Cybersecurity Protection
Pistachio combines insider threat detection with security awareness training to seamlessly protection your organization.
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About pistachioapp.com
Pistachio combines insider threat detection with security awareness training to seamlessly protection your organization.
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Technology Stack
pistachioapp.com uses 7 technologies across their website including HSTS, Sentry, Lazy Loading, and more.
Security
HSTS
Error Tracking
Sentry
Performance
Lazy Loading
Web Standards
PWA
Build Tools
Vite
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
pistachioapp.com receives approximately 22.7K monthly visitors and ranks #1,363,695 globally. The website has a bounce rate of 50% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:36 on the site.
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