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Pixafy: The Quiet Acquisition That Speaks Volumes
How a 12-person team built a $1M ERP powerhouse before Kensium came knocking
In the noisy world of eCommerce, Pixafy didn't shout—they integrated. With just 12 employees and $1M in revenue, this boutique agency built something so valuable that Kensium, a major player in the Acumatica ecosystem, couldn't resist the acquisition.
"They didn't chase scale—they built depth. And depth is what acquirers pay for."
The Integration Playbook
Pixafy's secret wasn't flashy branding or viral content. It was surgical precision in ERP-eCommerce integration. While competitors chased vanity metrics, Pixafy's team—led by engineers like Max Malov and Randall Holloway—focused on the unsexy but critical plumbing that makes complex systems talk to each other. Their tech stack (jQuery, Tailwind, Bootstrap) wasn't bleeding edge, but it was battle-tested and purpose-built for reliability.
The Acquisition Math
Kensium didn't buy Pixafy for traffic (which is currently zero) or brand recognition. They bought capability. A 12-person team generating $1M means $83k per employee—lean, efficient, and likely high-margin. More importantly, they bought embedded expertise in the Acumatica ecosystem and a client base that trusts them with mission-critical integrations. That's worth more than any SEO ranking.
The real story here is about strategic value versus vanity metrics. Pixafy's digital footprint is intentionally minimal—no blog posts dominating search, no aggressive content marketing. Their social profiles redirect to Kensium. This isn't a failure; it's a masterclass in B2B relationship building where your reputation precedes your online presence.
- Deep ERP integration expertise beats broad market reach
- Small, senior teams can build acquisition-worthy assets
- Sometimes the best marketing is doing exceptional work for fewer clients
- Acquirers pay for technical depth, not traffic numbers
Quality over Quantity Wins
Pixafy proves that in B2B services, being indispensable to the right 10 clients beats being known to 10,000 strangers.
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Pixafy – Now Part of Kensium | Your Trusted eCommerce & ERP Partner
Pixafy is now part of Kensium. As your trusted eCommerce and ERP integration partner, we deliver scalable solutions to unify commerce and accelerate growth.
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About pixafy.com
Pixafy is now part of Kensium. As your trusted eCommerce and ERP integration partner, we deliver scalable solutions to unify commerce and accelerate growth.
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pixafy.com uses 26 technologies across their website including Google Fonts, Contentful, Webflow, cdnjs, jsDelivr, and more.
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Google Fonts
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pixafy.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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