pixalate.com
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Pixalate: The Ad Fraud Watchdog
A $10M revenue specialist fighting the $84B ad fraud problem in CTV and mobile
Ad fraud is a $84 billion black hole, and Pixalate is the market leader shining a light into it. With a lean 60-person team generating $10.6M in revenue, they've carved out a critical niche in CTV and mobile ad fraud protection.
"In a market bleeding billions to fraud, Pixalate's 60-person team punches way above its weight class."
The CTV Opportunity
Connected TV is the new frontier of ad fraud, and Pixalate is planting its flag. Their focus on CTV, mobile, and website compliance analytics isn't just timely—it's prescient. As linear TV dollars shift to streaming, the attack surface expands exponentially. Pixalate's $22.8M in funding suggests investors see them as the necessary infrastructure for the future of TV advertising.
Traffic Patterns Reveal Truth
Here's what's fascinating: 44% of their traffic is direct, and another 41% comes from organic search. This isn't a company relying on paid ads to drive awareness—they're the destination. When your brand becomes the verb for 'ad fraud protection,' you've won the mind share game. The 2,850 monthly searches for 'pixalate' alone prove they own this category.
Their leadership team reads like a fraud-fighting avengers squad: Jalal Nasir (CEO), Amin Bandeali (CTO), and Angelos Lazaris (Chief Data Scientist). This isn't a marketing play—it's a technical fortress. The fact that UNICEF recognized them for protecting children's privacy speaks to their credibility beyond just commercial interests.
- Market leader in CTV fraud protection with first-mover advantage
- Lean operations: $176K revenue per employee (strong efficiency)
- UNICEF recognition validates privacy-first approach
- 44% direct traffic shows strong brand recognition
The Verdict: Infrastructure, Not Optionality
As ad spend migrates to digital channels, Pixalate becomes the verification layer that makes the whole system work. This is a buyout target waiting to happen.
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Pixalate - Ad Fraud Protection, Privacy, and Compliance Platform (CTV)
Pixalate, the market-leading ad fraud protection, privacy, and compliance analytics platform for Connected TV (CTV), Mobile Advertising, and Websites.
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About pixalate.com
Pixalate, the market-leading ad fraud protection, privacy, and compliance analytics platform for Connected TV (CTV), Mobile Advertising, and Websites.
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Technology Stack
pixalate.com uses 26 technologies across their website including Font Awesome, Google Fonts, Auth0, reCAPTCHA, and more.
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Font Awesome, Google Fonts
Authentication
Auth0
Security
reCAPTCHA
CMS
Contentful, Ghost
CDN
cdnjs
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Traffic & Audience
pixalate.com receives approximately 54.3K monthly visitors and ranks #670,522 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:18 on the site.
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