Forget bifocals and progressive lenses. IXI is betting that your next pair of glasses will adjust their focus automatically, powered by algorithms and a 56-person team in Helsinki. This isn't just eyewear—it's a hardware play in a market dominated by giants.

"They're not selling glasses. They're selling the elimination of a daily friction point: the need to constantly adjust your vision."

The absence of traffic data is the most telling metric here. For a company generating $12.3M in revenue, zero monthly visits on public analytics tools suggests a primarily offline or B2B sales model. They're not relying on viral DTC marketing; their growth is likely driven by direct partnerships, optometrists, and high-end retail channels. This is a classic hardware play: build a superior product, then scale distribution.

• Autofocus technology: Liquid crystal lenses that adjust in milliseconds
• Revenue scale: $12.3M with a team of 56—high revenue-per-employee
• Tech-forward: Uses modern web frameworks for a hardware company
• B2B lean: Minimal public web footprint indicates enterprise/offline focus