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Place.com: The Operating System for Home Services
How a $209M revenue company is quietly building the backend for the trades
While tech giants battle for cloud dominance, Place.com is building the invisible infrastructure for the home service industry. They're not selling software; they're selling a complete business operating system to plumbers, electricians, and contractors who don't want to be tech experts.
"Place isn't just a CRM—it's a full-stack business OS designed for the trades, where the user isn't a software engineer but a master electrician."
The Prosumer Paradox
With 63k monthly visits and 66% direct traffic, Place has achieved something rare: high retention. Their users aren't browsing for alternatives—they're logging in daily to run their business. The 26% organic search traffic comes primarily from branded queries like 'place keller williams' and 'place careers,' indicating a strong partner ecosystem and talent acquisition pipeline, not just a tool.
The Unscaled Market
The home service industry is notoriously fragmented—millions of small businesses still run on spreadsheets and paper invoices. Place is capturing this by offering a bundled solution: business services, technology, and support. Their $209M revenue on $100M funding suggests a capital-efficient model focused on deep vertical integration rather than horizontal scale.
The tech stack (jQuery, Tailwind, Bootstrap) reveals a pragmatic approach: reliability over bleeding-edge frameworks. They're not building for Silicon Valley; they're building for job sites where internet connectivity is spotty and user patience is thin.
- Vertical SaaS moat: Deep integration into trade workflows makes switching costly
- Partner-led growth: Keller Williams integration suggests real estate-adjacent strategy
- Capital efficiency: $209M revenue on $100M funding indicates strong unit economics
- Retention engine: 66% direct traffic signals habitual usage, not transactional visits
The Quiet Giant of Trade Tech
While everyone chases AI, Place is building the unsexy, essential infrastructure that keeps America's homes running. That's a $209M business with room to scale.
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Meta Tags
PLACE: Everything for your home and business
We equip home service professionals with world-class business services, technology, and support so they can focus on delivering exceptional results for their clients.
PLACE
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About place.com
We equip home service professionals with world-class business services, technology, and support so they can focus on delivering exceptional results for their clients.
Company Overview
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Technology Stack
place.com uses 24 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Programming Languages
PHP
CMS
WordPress
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Customer Support
Zendesk
Traffic & Audience
place.com receives approximately 63.5K monthly visitors and ranks #446,832 globally. The website has a bounce rate of 50% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 3:56 on the site.
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