placefirst.co.uk
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PlaceFirst: The North's Rental Revolution
How 83 employees are disrupting UK property with a stress-free model
In a UK rental market defined by slumlords and institutional apathy, PlaceFirst is quietly building an empire of high-quality, bespoke rental homes across the North. They aren't just developing properties; they're engineering a 'home feeling' without the mortgage chains.
"PlaceFirst isn't just renting space; they're selling the emotional equity of ownership without the capital barrier."
The Bespoke Build-to-Rent Model
Unlike generic apartment blocks, PlaceFirst specializes in 'bespoke houses'—a distinct strategy that targets the psychological desire for a 'forever home' while maintaining rental flexibility. Their footprint is heavily concentrated in the North of the UK, capitalizing on regional revitalization where institutional investors have historically ignored.
Traffic & Brand Dominance
With 20,803 monthly visits, PlaceFirst commands a niche but powerful audience. The data reveals a brand-led growth engine: 33% of traffic comes directly to 'placefirst.co.uk', and their top keywords are branded ('PlaceFirst', 'Place First'). This indicates strong word-of-mouth and a loyal tenant base returning to the platform, rather than relying solely on generic property searches.
The company's leadership, anchored by CEO David Mawson, has pivoted away from traditional sales to a rental-first ecosystem. Their tech stack—utilizing Tailwind CSS, Cloudflare, and Zendesk—suggests a lean, modern operation prioritizing user experience and customer support efficiency over bloated legacy real estate software.
- Regional Focus: Dominating the Northern UK market with localized developments.
- Psychological Positioning: Marketing that emphasizes 'that own home feeling' to differentiate from standard rentals.
- Digital-First Operations: 55% organic traffic reliance suggests strong SEO and digital brand equity.
The Verdict: A Niche Unicorn in the Making
PlaceFirst proves that in real estate, specialization beats scale. By owning the 'stress-free' narrative in the North, they've built a defensible moat that traditional developers can't easily replicate.
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The UK's Leading Rental Property Developer | Placefirst
Placefirst is one of the UK's leading build-to-rent property developers, with bespoke houses all over the north of the UK. Discover the stress free way to your next great home.
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Reviews (20)
I moved from Sydney/Australia to the UK…
I moved from Sydney/Australia to the UK but had such a terrible experience with the letting company I had rented my first ever property with. After only a month, I needed to urgently move houses, and Place first helped me a lot. From the time I expressed my interest in the property to the signing of the lease agreement, everything went the most smoothly way I’ve ever experienced with any letting agent. All of this was facilitated by Mark Madden, my property manager and a gentleman that every desperate applicant will want to deal meet. Today, my family and I are finally very happy to have finally found a beautiful house. We all highly recommend both Place First and Mark Madden for their amazing work.
Thank you for taking the time to share your experience with us. We’re really pleased that Placefirst was able to support you at such an important time, and that the journey from your initial enquiry through to moving was smooth and straightforward. Very much a team effort but we'll pass on the notes regarding professionalism, care, and commitment to residents which truly reflect our values. We’re so pleased that you’ve found a beautiful home and are now happily settled. Thank you for recommending Placefirst. Team PF
PlaceFirst is highly recommended
Needed a place in Liverpool and the team at PlaceFirst sorted us out in a professional and friendly manner. Mark Madden was nothing but exceptional throughout our stay in the property. Whenever we reported a maintenance issue, it was promptly sorted out and a follow up call to find out how the service was. When we had to move, this was also handled in a smooth and professional manner. A huge thank you to Mark and the team for taking good care of us. Regards
Thank you very much for taking the time to leave such a thoughtful review. We’re really pleased to hear that your experience with Placefirst was professional and friendly, and it’s especially great to know that Mark made such a positive impression throughout your stay. Providing prompt maintenance support, clear communication, and smooth move-in and move-out processes is exactly what we strive for, so your feedback means a lot to us. We’ll be sure to pass your kind words on to Mark and the wider team. Thank you again for choosing Placefirst, and we wish you all the very best in your next home. Thanks Team PF
Satisfied customers for over 4 years.
We had an excellent experience living at Scholars View for 4 years. Not only because of the beautiful, clean, and well-maintained place, but also because of our entire experience with the excellent service from Placefirst. Especially with the attention and care from Dave Bellenger, who was with us from our application until after we moved out. He always promptly answered our questions, provided maintenance, and more. We highly recommend Scholars View to anyone looking for a quality living environment at fair prices.
Thank you so much for taking the time to share your experience with us. We’re delighted to hear that your 4 years at Scholars View were enjoyable and that you felt supported throughout your time with us. Dave and the team take great pride in providing attentive service, and it’s wonderful to hear that his efforts made such a positive impact. Your recommendation means a lot, and we’re thrilled that Scholars View offered a well-maintained home at a fair price. We wish you all the best in your next chapter. Thanks Team Placefirst
During our stay at Scholars View
During our stay at Scholars View, we had a very good experience. Our manager, Dev, was incredibly supportive and always ready to help. We truly appreciate his assistance and highly recommend this place.
Thank you so much for taking the time to share your experience at Scholars View. We’re delighted to hear that you had such a positive stay and that Dave made a meaningful difference during your time with us. We’ll be sure to pass along your kind words to him as feedback like this means a great deal to our team. Team PF
The best building manager Sarah
Giving 5 stars purely for the amazing service from the site manager, Sarah. I moved in to one of the elevate flats in 2022 and left this year, and she has been consistently helpful going above and beyond when I've had any questions or concerns. She made the initial move feel really welcoming as I was quite nervous moving to a place on my own for the first time, but she made me feel super welcome and at ease. She has been there whenever I've needed maintenence doing, always responding really quick and explains things in a way that is easy to understand. She has gone above and beyond during my entire time living there and I am so so grateful. Placefirst, please give Sarah a raise! I cannot thank her and praise her enough for the amazing work she has done. She has always been nice to see in the communal areas and will have a laugh with you. She really is the perfect person for the job.
Thank you so much for taking the time to leave such a thoughtful review. We’re absolutely delighted to hear how positive your experience at Elevate has been and that Sarah made such a meaningful difference during your time with us. It’s wonderful to know she helped make your first move on your own feel welcoming and supported, and that her quick responses, clear communication, and friendly presence in the community stood out throughout your stay. We agreed that she’s fantastic, and we’ll make sure your kind words are passed on to her and the wider team. We’re grateful you chose to make Elevate your home, and we wish you all the very best in your new chapter. Team PF
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About placefirst.co.uk
Placefirst is one of the UK's leading build-to-rent property developers, with bespoke houses all over the north of the UK. Discover the stress free way to your next great home.
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placefirst.co.uk uses 21 technologies across their website including Google Maps, YouTube Embed, Font Awesome, Adobe Fonts, and more.
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YouTube Embed
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Font Awesome, Adobe Fonts, Google Fonts
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WordPress
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Cloudflare
Traffic & Audience
placefirst.co.uk receives approximately 20.8K monthly visitors and ranks #1,009,278 globally. The website has a bounce rate of 42% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 2:12 on the site.
The majority of placefirst.co.uk's traffic comes from .
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This page provides publicly available information about placefirst.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit placefirst.co.uk directly at https://placefirst.co.uk.