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Placer.ai: The Foot Traffic Oracle
How a $184M revenue company is mapping the physical world's digital footprint
In a world where every click is tracked but foot traffic remains a black box, Placer.ai emerged as the oracle for physical spaces. They didn't just build another analytics tool—they built a crystal ball for real estate.
"While everyone was obsessed with digital clicks, Placer.ai bet the farm on the analog world's data."
The Revenue Engine
Placer.ai's $184.6M revenue isn't just impressive—it's a masterclass in B2B SaaS scaling. With 878 employees, that's roughly $210K revenue per employee, a healthy ratio for a data-intensive platform. Their $241M funding suggests investors see the physical world as the last untapped data frontier.
The Customer Problem
Traditional real estate decisions relied on gut feeling and outdated census data. Placer.ai solved this by transforming anonymized mobile location data into actionable intelligence. Retailers, landlords, and developers finally got visibility into foot traffic patterns that were previously invisible.
Their tech stack reveals a modern, scalable architecture: jQuery for legacy compatibility, Chart.js for data visualization, Tailwind CSS and Bootstrap for rapid UI development, and Ant Design for enterprise-grade components. The presence of Splide suggests heavy carousel usage—likely for showcasing location comparisons and trend visualizations.
- Data-as-a-Service model: $184M revenue from location intelligence subscriptions
- Enterprise focus: 878 employees serving major retail chains and real estate funds
- Network effects: More data points = better insights = more customers
- Defensible moat: Proprietary location data aggregation and processing
The Physical World's Digital Twin
Placer.ai didn't just analyze foot traffic—they created a new category of intelligence that makes physical real estate decisions as data-driven as digital marketing campaigns.
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Location Intelligence & Foot Traffic Data Software – Placer.ai
Make smarter real estate decisions and close more deals with Placer.ai's location intelligence and foot traffic insights.
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About placer.io
Make smarter real estate decisions and close more deals with Placer.ai's location intelligence and foot traffic insights.
Company Overview
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Technology Stack
placer.io uses 25 technologies across their website including Font Awesome, PHP, Contentful, Webflow, and more.
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Font Awesome
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PHP
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Contentful, Webflow
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jsDelivr
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AWS CloudFront, Cloudflare
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placer.io receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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