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placer.io

25 technologies
VerifiedVisit$185M87825 Tech
Deep Dive

Placer.ai: The Foot Traffic Oracle

How a $184M revenue company is mapping the physical world's digital footprint

In a world where every click is tracked but foot traffic remains a black box, Placer.ai emerged as the oracle for physical spaces. They didn't just build another analytics tool—they built a crystal ball for real estate.

$184.6M
Annual Revenue
$241M
Total Funding
878
Employees
2017
Founded

"While everyone was obsessed with digital clicks, Placer.ai bet the farm on the analog world's data."

The Revenue Engine

Placer.ai's $184.6M revenue isn't just impressive—it's a masterclass in B2B SaaS scaling. With 878 employees, that's roughly $210K revenue per employee, a healthy ratio for a data-intensive platform. Their $241M funding suggests investors see the physical world as the last untapped data frontier.

The Customer Problem

Traditional real estate decisions relied on gut feeling and outdated census data. Placer.ai solved this by transforming anonymized mobile location data into actionable intelligence. Retailers, landlords, and developers finally got visibility into foot traffic patterns that were previously invisible.

Their tech stack reveals a modern, scalable architecture: jQuery for legacy compatibility, Chart.js for data visualization, Tailwind CSS and Bootstrap for rapid UI development, and Ant Design for enterprise-grade components. The presence of Splide suggests heavy carousel usage—likely for showcasing location comparisons and trend visualizations.

  • Data-as-a-Service model: $184M revenue from location intelligence subscriptions
  • Enterprise focus: 878 employees serving major retail chains and real estate funds
  • Network effects: More data points = better insights = more customers
  • Defensible moat: Proprietary location data aggregation and processing
Doesn't provide real-time foot traffic tracking
Provides historical foot traffic patterns and trends
Not a consumer-facing app
Enterprise-grade platform for B2B decision makers
Can't predict future foot traffic with 100% accuracy
Uses ML to forecast foot traffic based on historical patterns

The Physical World's Digital Twin

Placer.ai didn't just analyze foot traffic—they created a new category of intelligence that makes physical real estate decisions as data-driven as digital marketing campaigns.

What tech stack does Placer use?

30 detected
Programming Languages1
Privacy & Consent1
Marketing Automation1
Customer Support1
A/B Testing1
Web Standards2
UI Libraries2
JavaScript Libraries3
Frontend Frameworks1
Tracking & Analytics5
G
Google Analytics
G
Google Tag Manager
A
Amazon CloudFront
J
jsDelivr
G
Google Tag Manager

How much traffic does Placer get?

Traffic & Engagement

0.0
Pages/Visit
0:00
Avg. Duration
0%
Bounce Rate
Monthly Traffic Trend+0%
0
Oct 2025
Oct
0
Nov 2025
Nov
0
Dec 2025
Dec

How is Placer's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/62d4feaf5d3ddb3f0f9c5515/637f4a04d5363544e005d5a6_Product-Image-Copy-2.png

Meta Tags

title62 chars

Location Intelligence & Foot Traffic Data Software – Placer.ai

description121 chars

Make smarter real estate decisions and close more deals with Placer.ai's location intelligence and foot traffic insights.

languageEN

H1 Tags

h1Get insights into any Property
h1Track migration patterns
h1Discover Top Chains

What is Placer's revenue?

$185M
Annual Revenue
878
1%
Employees
$210K
Revenue/Employee
$241M
Total Funding
$1.4B
Valuation
#205
Growjo Rank
AI
Santa Cruz, United States
Headquarters

Who works at Placer?

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What do customers think of Placer?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Placer

What is Placer's Revenue?
Placer generates approximately $185M in annual revenue. With 878 employees, that's $210,233 per employee. The company has raised $241M in total funding.
What does Placer do?
Make smarter real estate decisions and close more deals with Placer.ai's location intelligence and foot traffic insights.
How fast is Placer growing?
Placer employee count has changed by 1% year over year.
What technologies does Placer use?
Placer uses 25 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, PHP, Contentful, Webflow.
Who are Placer's competitors?
Placer's main competitors include ConvertKit, sumo, Mailshake, B-kin, Shareasale.com. These companies operate in similar markets and compete for the same customer base.

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About placer.io

Make smarter real estate decisions and close more deals with Placer.ai's location intelligence and foot traffic insights.

Company Overview

placer.io
Website
business_and_consumer_services
Industry
0
Monthly Visitors
25
Technologies

Contact placer.io

Technology Stack

placer.io uses 25 technologies across their website including Font Awesome, PHP, Contentful, Webflow, and more.

Fonts

Font Awesome

Programming Languages

PHP

CMS

Contentful, Webflow

CDN

jsDelivr

Cloud & Hosting

AWS CloudFront, Cloudflare

Privacy & Consent

OneTrust

Traffic & Audience

0
Monthly Visits
0%
Bounce Rate
0.0
Pages/Visit
0:00
Avg. Duration

placer.io receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.

Frequently Asked Questions

What is placer.io?
Make smarter real estate decisions and close more deals with Placer.ai's location intelligence and foot traffic insights.
How much does placer.io cost?
You can view placer.io's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does placer.io use?
placer.io uses 25 technologies including Font Awesome, PHP, and 19 more. View the full tech stack analysis above.
How do I contact placer.io?
You can contact placer.io through their contact page.
What are placer.io's social media accounts?
placer.io is active on twitter, youtube, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is placer.io hiring?
Check placer.io's careers page for current job openings and opportunities.
How popular is placer.io?
placer.io receives approximately 0 monthly visitors.

Related Searches

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This page provides publicly available information about placer.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit placer.io directly at https://placer.io.