In a market dominated by giants like WebPT and Medbridge, Planetrehab.com operates like a ghost—zero visible traffic, a tiny team, yet it sustains a $600k annual revenue. This isn't a startup chasing scale; it's a bootstrapped utility quietly solving scheduling and billing for physical therapists.

"Zero organic traffic isn't a failure; it's a sign of a product that sells via direct relationships, not SEO."

The keyword 'planet therapy' (220 monthly searches) hints at brand confusion or a potential rebranding opportunity. While the domain is 'planetrehab.com,' the search volume suggests users are looking for 'planet therapy,' indicating a disconnect between brand identity and user perception.

• Revenue Efficiency: $150k per employee indicates high margins and low overhead.
• Niche Focus: Targets physical and occupational therapy specifically, avoiding feature bloat.
• Stability: No funding rounds suggest profitability and organic growth.