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PlanetScale: The DBaaS of the Future
How a 103-person startup is rewriting the rules of cloud database hosting
In a market dominated by legacy giants, PlanetScale isn't just offering a database service—they're offering a developer experience that actually scales. While others patch together solutions, PlanetScale built a serverless platform on Vitess that handles massive scale without the operational nightmare.
"They're not selling database hosting. They're selling the elimination of database scaling anxiety."
The Developer-First Revolution
PlanetScale's 293,556 monthly visitors aren't just browsing—they're searching. With 26,430 monthly searches for 'planetscale' alone, the brand has become synonymous with modern database infrastructure. The 48% organic traffic share reveals a powerful truth: developers are actively seeking them out, not being sold to by enterprise sales teams. This is bottom-up adoption at scale.
The Postgres Pivot
PlanetScale's recent $50/month Metal plan for Postgres signals a strategic masterstroke. They've moved beyond being 'just a Vitess company' to becoming a full-stack database platform. With $14.9M in revenue and a $105M war chest, they're positioning themselves to capture the entire cloud database market, not just the MySQL/Vitess niche.
The tech stack tells the story of a modern, developer-centric company: Tailwind CSS for rapid UI development, Vite for blazing-fast builds, and Vercel for deployment. They're eating their own dog food while building infrastructure that powers critical applications.
- Serverless architecture that scales to zero (and back up instantly)
- Vitess-native sharding that's actually usable by humans
- Git-like branching for database schema changes
- Postgres support now available in public beta
The Verdict: A Unicorn in the Making
With $105M in funding, 48% organic traffic growth, and a product that solves real developer pain, PlanetScale isn't just another database startup. They're building the default cloud database for the next generation of applications.
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PlanetScale - the world’s fastest and most scalable cloud hosting for Vitess and Postgres
PlanetScale offers the world’s fastest and most scalable cloud hosting for Vitess and Postgres.
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Helpful support and good performance
Support has been extremely helpful and responsive. PlanetScale is quite cost-effective relative to solutions such as AWS RDS. Just make sure you set up several indexes on your columns. Otherwise your row reads will be high and that will result in a high usage billing. Very satisfied with PlanetScale, I'd like to see some security features such as IP whitelist firewall in the future. We plan to utilize them for years to come.
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About planetscale.com
PlanetScale offers the world’s fastest and most scalable cloud hosting for Vitess and Postgres.
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planetscale.com uses 10 technologies across their website including imgix, HSTS, Sentry, and more.
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imgix
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HSTS
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Vercel
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Traffic & Audience
planetscale.com receives approximately 293.6K monthly visitors and ranks #128,994 globally. The website has a bounce rate of 41% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 1:29 on the site.
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