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planto.hk

15 technologies
VerifiedGrowingVisit65.3K/mo$3M2915 Tech
Deep Dive

Planto: The Silent Aggregator Winning HK Finance

How a 29-person team is quietly automating the finances of 65,000+ Hong Kongers without the hype.

While crypto exchanges fight for headlines and neobanks bleed cash on customer acquisition, Planto is executing a quiet coup in Hong Kong's $2.6M revenue fintech scene. They aren't trying to be a bank; they're becoming the operating system for the banks you already have.

$2.6M
Annual Revenue
29
Headcount
65K
Monthly Visitors
34
Banks Connected

"Planto's genius isn't in building a new bank, but in aggregating the legacy ones to actually work for the user."

The Productivity Playbook

With only 29 employees generating $2.6M in revenue, Planto boasts a revenue-per-employee of roughly $90,000. This is leaner than most traditional financial institutions and suggests a highly scalable, automated product engine. They aren't spending cash on massive support teams because the product does the heavy lifting.

The Traffic Paradox

Here is the most telling data point: Planto's top keyword by volume (27,590/mo) is '富途牛牛' (Futu Bull). They are capturing users searching for a competitor's brand name. This indicates aggressive SEO arbitrage and high intent users landing on Planto as an alternative. They are winning the search battle by showing up when users look elsewhere.

The platform connects to 34 financial institutions, including heavyweights like HSBC and Bank of China. In a market where 'Open Banking' is still a buzzword rather than a reality, Planto has built the bridge that regulators promised but banks delayed. Their stack relies on proven tech like Tailwind CSS and Google Analytics, prioritizing stability over bleeding-edge experimentation.

  • Automated Aggregation: Links to 34 distinct financial institutions seamlessly.
  • Goal-Oriented UX: Focuses on 'buying a home' and 'MPF management' rather than just transaction tracking.
  • High Intent Capture: Dominating search results for competitor brand names.
  • Enterprise-Grade Security: Explicitly mentions passing security audits to reassure risk-averse users.
No visible social media hype or viral loops.
Focuses purely on utility: budgeting, MPF, and savings goals.
Doesn't offer trading or crypto services directly.
Captures high-value users looking for financial organization.
Relies on third-party bank connections (potential API fragility).
Lean operations allow for sustainable unit economics.

The Verdict: The Utility Winner

While others chase the 'super app' dream, Planto wins by being the single pane of glass for Hong Kong's fragmented banking reality.

What tech stack does Planto use?

28 detected
Security1
Customer Support1
Performance1
Web Standards1
UI Libraries1
Frontend Frameworks1
Tracking & Analytics13
F
Facebook Pixel
G
Google Analytics
M
Microsoft Clarity
F
Facebook
G
Google AdSense
G
Google Tag Manager
G
Google APIs
G
Google Static
A
Amazon CloudFront
F
Facebook Pixel
M
Microsoft Clarity
G
Google Analytics
G
Google DoubleClick

How much traffic does Planto get?

Traffic & Engagement

65.3K
Monthly Visits
1.6
Pages/Visit
0:34
Avg. Duration
42%
Bounce Rate
Monthly Traffic Trend-4%
67.8K
Oct 2025
Oct
58.0K
Nov 2025
Nov
65.3K
Dec 2025
Dec

Traffic Sources

Search
63%
Direct
32%
Social
1%
Referrals
4%
Email
0%
Paid
1%

Where is Planto's audience located?

🌍68.3%
🌍9.7%
🌍9.4%
🌍2.7%
🌍2.4%

What keywords does Planto rank for?

5 keywords
1富途牛牛27.6K vol
2coindesk收费310 vol
3how to contribute to fidelity mpf tvc170 vol
4planto1.1K vol$0.42
5planto hong kong230 vol

How is Planto's SEO?

Open Graph Image

OG Image preview
og:image

https://d3p3a214b6u455.cloudfront.net/images/website/dashboardscreen_en.png

Meta Tags

title31 chars

Planto - 全自動個人理財app〡計劃儲蓄目標快人一步!

description121 chars

理財app Planto以簡單方式,體驗嶄新e banking (網上銀行) 及智能理財,如記錄及管理開支、mpf 、訂立買樓儲蓄計劃、信用卡還款提示;可連結𣾀豐、恒生、中銀等34間金融機構的網上銀行,體驗全自動個人理財,系統通過安全審查。

languageZH

H1 Tags

h1理財,從此 簡單極致
h1你可以點樣運用Planto?
h1Planto 其他服務

Who works at Planto?

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What do customers think of Planto?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Planto

What is Planto's Revenue?
Planto generates approximately $3M in annual revenue. With 29 employees, that's $91,000 per employee.
What does Planto do?
理財app Planto以簡單方式,體驗嶄新e banking (網上銀行) 及智能理財,如記錄及管理開支、mpf 、訂立買樓儲蓄計劃、信用卡還款提示;可連結𣾀豐、恒生、中銀等34間金融機構的網上銀行,體驗全自動個人理財,系統通過安全審查。
How fast is Planto growing?
Planto employee count has changed by 4% year over year.
What technologies does Planto use?
Planto uses 15 technologies across their website including Fonts, Security, CMS. Key technologies include Google Fonts, HSTS, WordPress.
Who are Planto's competitors?
Planto's main competitors include Emailage, SupplyPike, Payveris, SRS Acquiom, Wunder Capital. These companies operate in similar markets and compete for the same customer base.

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What are Planto's key pages?

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About planto.hk

理財app Planto以簡單方式,體驗嶄新e banking (網上銀行) 及智能理財,如記錄及管理開支、mpf 、訂立買樓儲蓄計劃、信用卡還款提示;可連結𣾀豐、恒生、中銀等34間金融機構的網上銀行,體驗全自動個人理財,系統通過安全審查。

Company Overview

planto.hk
Website
finance
Industry
#588,240
Global Rank
65.3K
Monthly Visitors
15
Technologies

planto.hk Key Pages

Contact planto.hk

Technology Stack

planto.hk uses 15 technologies across their website including Google Fonts, HSTS, WordPress, and more.

Fonts

Google Fonts

Security

HSTS

CMS

WordPress

Advertising

Google Ads, Facebook Pixel

Customer Support

Zendesk

Analytics & Marketing

Clarity, Amplitude, Google Analytics

Traffic & Audience

65.3K
Monthly Visits
42%
Bounce Rate
1.6
Pages/Visit
0:34
Avg. Duration

planto.hk receives approximately 65.3K monthly visitors and ranks #588,240 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:34 on the site.

The majority of planto.hk's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is planto.hk?
理財app Planto以簡單方式,體驗嶄新e banking (網上銀行) 及智能理財,如記錄及管理開支、mpf 、訂立買樓儲蓄計劃、信用卡還款提示;可連結𣾀豐、恒生、中銀等34間金融機構的網上銀行,體驗全自動個人理財,系統通過安全審查。
What technologies does planto.hk use?
planto.hk uses 15 technologies including Google Fonts, HSTS, and 9 more. View the full tech stack analysis above.
How do I contact planto.hk?
You can contact planto.hk via email at [email protected].
How popular is planto.hk?
planto.hk receives approximately 65.3K monthly visitors and ranks #588,240 globally. Traffic is growing by 12.6% month-over-month.

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This page provides publicly available information about planto.hk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit planto.hk directly at https://planto.hk.