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Playbooked.com: The Silent Giant of Sports
320K monthly visits, 14 employees, $1.3M revenue. This is a playbook on efficiency.
Playbooked.com isn't chasing the spotlight—it’s capturing the traffic. With a lean team of 14 and no public funding, this sports platform is quietly generating over $1.3M annually by mastering the art of high-intent audience capture.
"This isn't a startup burning cash for growth; it's a bootstrapped engine optimized for profitability."
The Traffic Paradox
Playbooked's traffic profile reveals a counter-intuitive strategy. While 34% comes from organic search, a massive 41% is direct traffic. This isn't accidental discovery—it's brand recall. Users aren't finding Playbooked by accident; they're typing it in. The top keywords aren't sports terms, but high-value transactional searches like 'cfcu data breach settlement' and 'aarp,' suggesting they've mastered capturing audiences looking for specific, high-stakes information.
The Lean Operator
With just 14 employees, Playbooked operates at a revenue-per-employee ratio of ~$92,857. This is the efficiency of a company that has found product-market fit and isn't distracted by scaling overhead. President Ken Konecki has built a machine that runs on a modern tech stack (Tailwind, Cloudflare, Zendesk) without the bloat of enterprise complexity.
The platform's global rank of #176,285 places it in the top 0.2% of websites, a testament to its niche dominance. Yet, the data suggests a bifurcated audience: 84.6% from an undefined region (likely the US, given the keyword profile) and 15.4% from another. This isn't a global play; it's a concentrated one. They own their slice of the pie.
- No VC funding, no burn rate—pure, sustainable profit.
- Direct traffic (41%) exceeds organic (34%), indicating strong brand equity.
- Tech stack is modern but pragmatic (Tailwind, Cloudflare, Zendesk).
- Keyword strategy targets high-intent, non-sports verticals for maximum monetization.
The Blueprint for Bootstrapped Success
Playbooked.com is a masterclass in building a revenue-focused business, not a valuation-focused startup.
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Play Booked
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About playbooked.com
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Technology Stack
playbooked.com uses 14 technologies across their website including Google Fonts, Okta, PHP, and more.
Fonts
Google Fonts
Authentication
Okta
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Social
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Traffic & Audience
playbooked.com receives approximately 320.6K monthly visitors and ranks #176,285 globally. The website has a bounce rate of 80% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 1:15 on the site.
The majority of playbooked.com's traffic comes from undefined, .
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This page provides publicly available information about playbooked.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit playbooked.com directly at https://playbooked.com.