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playbooked.com
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playbooked.com

14 technologies
VerifiedVisit320.6K/mo$1M1414 Tech10 Leads
Deep Dive

Playbooked.com: The Silent Giant of Sports

320K monthly visits, 14 employees, $1.3M revenue. This is a playbook on efficiency.

Playbooked.com isn't chasing the spotlight—it’s capturing the traffic. With a lean team of 14 and no public funding, this sports platform is quietly generating over $1.3M annually by mastering the art of high-intent audience capture.

320K+
monthly organic visits
$1.3M
annual revenue
14
employees
41%
direct traffic

"This isn't a startup burning cash for growth; it's a bootstrapped engine optimized for profitability."

The Traffic Paradox

Playbooked's traffic profile reveals a counter-intuitive strategy. While 34% comes from organic search, a massive 41% is direct traffic. This isn't accidental discovery—it's brand recall. Users aren't finding Playbooked by accident; they're typing it in. The top keywords aren't sports terms, but high-value transactional searches like 'cfcu data breach settlement' and 'aarp,' suggesting they've mastered capturing audiences looking for specific, high-stakes information.

The Lean Operator

With just 14 employees, Playbooked operates at a revenue-per-employee ratio of ~$92,857. This is the efficiency of a company that has found product-market fit and isn't distracted by scaling overhead. President Ken Konecki has built a machine that runs on a modern tech stack (Tailwind, Cloudflare, Zendesk) without the bloat of enterprise complexity.

The platform's global rank of #176,285 places it in the top 0.2% of websites, a testament to its niche dominance. Yet, the data suggests a bifurcated audience: 84.6% from an undefined region (likely the US, given the keyword profile) and 15.4% from another. This isn't a global play; it's a concentrated one. They own their slice of the pie.

  • No VC funding, no burn rate—pure, sustainable profit.
  • Direct traffic (41%) exceeds organic (34%), indicating strong brand equity.
  • Tech stack is modern but pragmatic (Tailwind, Cloudflare, Zendesk).
  • Keyword strategy targets high-intent, non-sports verticals for maximum monetization.
No public API documentation.
Dominates a high-value niche with surgical precision.
No clear mobile app presence.
Proves profitability without external capital.
Minimal social media engagement (profiles exist but lack activity).
Builds a brand that users return to directly.

The Blueprint for Bootstrapped Success

Playbooked.com is a masterclass in building a revenue-focused business, not a valuation-focused startup.

What tech stack does Playbooked use?

17 detected
Authentication1
Programming Languages1
Cloud & Hosting1
Social1
Customer Support1
Web Standards2
UI Libraries1
Tracking & Analytics3
G
Google Analytics
G
Google APIs
G
Google Static

How much traffic does Playbooked get?

Traffic & Engagement

320.6K
Monthly Visits
1.5
Pages/Visit
1:15
Avg. Duration
80%
Bounce Rate
Monthly Traffic Trend+35020%
913
Oct 2025
Oct
0
Nov 2025
Nov
320.6K
Dec 2025
Dec

Traffic Sources

Search
34%
Direct
41%
Social
9%
Referrals
13%
Email
0%
Paid
2%

Where is Playbooked's audience located?

🌍84.6%
🌍15.4%

What keywords does Playbooked rank for?

5 keywords
1cfcu data breach settlement – claim up to $7,500 by december 2240 vol
2aarp260.3K vol$11.01
3bsn sports8.9K vol$0.48
4passkit2.7K vol$5.79
5ubi income1.5K vol$1.91

How is Playbooked's SEO?

Meta Tags

title11 chars

Play Booked

description8 chars

category

languageEN-US

H1 Tags

h1Business
h1Technology
h1Athletes

Schema Types

Unknown

Who works at Playbooked?

Loading leads...

What do customers think of Playbooked?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Playbooked

What is Playbooked's Revenue?
Playbooked generates approximately $1M in annual revenue. With 14 employees, that's $96,000 per employee.
What does Playbooked do?
category
How fast is Playbooked growing?
Playbooked employee count has changed by -18% year over year.
What technologies does Playbooked use?
Playbooked uses 14 technologies across their website including Fonts, Authentication, Programming Languages. Key technologies include Google Fonts, Okta, PHP.
Who are Playbooked's competitors?
Playbooked's main competitors include Motor City Rockers, WINCH Srl - Security Steward and Welcoming, Detroit Pistons, Alpine Academy, Michigan Sports Academies. These companies operate in similar markets and compete for the same customer base.

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What are Playbooked's key pages?

Export playbooked.com Data

Download the complete tech stack, analytics, leads, and company data for playbooked.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

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About playbooked.com

category

Company Overview

playbooked.com
Website
#176,285
Global Rank
320.6K
Monthly Visitors
14
Technologies
10+
Employees

playbooked.com Key Pages

Contact playbooked.com

Technology Stack

playbooked.com uses 14 technologies across their website including Google Fonts, Okta, PHP, and more.

Fonts

Google Fonts

Authentication

Okta

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Social

ShareThis

Traffic & Audience

320.6K
Monthly Visits
80%
Bounce Rate
1.5
Pages/Visit
1:15
Avg. Duration

playbooked.com receives approximately 320.6K monthly visitors and ranks #176,285 globally. The website has a bounce rate of 80% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 1:15 on the site.

The majority of playbooked.com's traffic comes from undefined, .

Frequently Asked Questions

What is playbooked.com?
category
What technologies does playbooked.com use?
playbooked.com uses 14 technologies including Google Fonts, Okta, and 8 more. View the full tech stack analysis above.
How do I contact playbooked.com?
You can contact playbooked.com through their contact page.
What are playbooked.com's social media accounts?
playbooked.com is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is playbooked.com?
playbooked.com receives approximately 320.6K monthly visitors and ranks #176,285 globally.

Related Searches

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This page provides publicly available information about playbooked.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit playbooked.com directly at https://playbooked.com.