plick.se
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Plick: The Nordic Resale Powerhouse
How a 36-person team is capturing the $177B secondhand market with ruthless focus
While global giants like Depop and Vinted fight for market share, Plick has quietly built a profitable, community-driven resale engine in the Nordics. They're not just a marketplace; they're a lifestyle brand with 200K monthly visitors and a 4.3 Trustpilot rating that proves they're doing something right.
"In a market obsessed with growth at all costs, Plick proves that sustainable unit economics and community trust can win."
The Power of Community-First Design
Plick's 4.3/5 Trustpilot rating from 781 reviews isn't accidental—it's the result of a product built for trust. With 60% organic search traffic, they've mastered SEO for 'second hand' queries while maintaining a direct traffic base (35%) that rivals social platforms. Their secret? A localized, Swedish-first experience that global platforms can't replicate.
Lean Growth, Maximum Impact
With just 36 employees generating $7.2M in revenue, Plick achieves a remarkable $200K revenue per employee. This efficiency is visible in their tech stack—using Tailwind CSS, Bootstrap, and Google Analytics for rapid iteration. Their 28,500 backlinks aren't bought; they're earned through genuine community engagement and a product that solves a real problem.
- Dominates Swedish secondhand search with 9,870 monthly searches for 'plick'
- Uses TikTok Pixel and Facebook Pixel for precise retargeting (not just awareness)
- Maintains 84.1% traffic from undefined markets—likely Sweden—showing deep local penetration
Plick's leadership team—Christian Alex (CTO), Eivind Skibenes (COO), and customer success specialists like Frida Sundberg—has built a company that operates like a precision instrument. Their 60% organic search traffic suggests they've cracked the code on content and SEO for secondhand fashion, while their 35% direct traffic indicates strong brand recall. The fact that they're tracking 'plcik' as a keyword shows they're even optimizing for typos—attention to detail that separates serious players from hobbyists.
The Nordics Are Watching
Plick isn't just a Swedish success story—it's a blueprint for building a profitable, community-driven marketplace in a world obsessed with scale.
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5 keywordsHow is Plick's SEO?
Meta Tags
Köp & Sälj Second Hand Kläder Online | Plick App & Web
Köp, sälj & upptäck second hand kläder på Plick - bra för både miljön & privatekonomi.
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Plick
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Reviews (18)
Great way to buy quality items at a…
Great way to buy quality items at a reasonable price!
💛💛💛
Bra security och service
Bra security och service
💛💛💛
Great app
Great app, recommend
💛💛💛
Very cheap prices
Very cheap prices, many clothing options and Quick delivery.
💛💛💛
Bra secondhand plattform
Bra secondhand plattform
💛💛💛
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About plick.se
Köp, sälj & upptäck second hand kläder på Plick - bra för både miljön & privatekonomi.
Company Overview
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Technology Stack
plick.se uses 18 technologies across their website including Google Fonts, HSTS, Sentry, and more.
Fonts
Google Fonts
Security
HSTS
Error Tracking
Sentry
Backend Frameworks
Ruby on Rails
Programming Languages
PHP
CDN
unpkg
Traffic & Audience
plick.se receives approximately 206.6K monthly visitors and ranks #133,773 globally. The website has a bounce rate of 44% with visitors viewing an average of 7.1 pages per visit. Users spend an average of 0:56 on the site.
The majority of plick.se's traffic comes from undefined, undefined, .
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