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Pliops: The $100M Bet on Database Acceleration
Why this stealthy Israeli startup is challenging Intel and AMD in the data center
While most startups chase AI hype, Pliops is quietly building the infrastructure that makes AI possible. Their Extreme Data Processor (XDP) isn't just another chip—it's a $105M bet that databases need a dedicated brain, not just faster muscles.
"Pliops isn't selling speed—it's selling time. Their XDP chip buys back 90% of query latency, turning database acceleration from a software patch into hardware reality."
The Nvidia Alliance Play
Maryam Sepahmansour's role as Alliance Manager at Nvidia isn't just a line on LinkedIn—it's a strategic moat. Pliops isn't building in isolation; they're embedding their acceleration layer directly into the AI infrastructure stack. With Nvidia's GPU dominance, Pliops becomes the memory and I/O layer that prevents GPUs from starving for data.
The Traffic Paradox
Here's the contradiction: Pliops generates just 3,763 monthly visits with a global rank of #4.6M, yet commands $36.9M in revenue. This isn't a consumer-facing SaaS play—it's a B2B infrastructure sale where marketing noise is irrelevant. Their 52% direct traffic proves their buyers aren't discovering them through SEO; they're being referred by enterprise architects who've seen the 10x benchmark in production.
The company's tech stack reveals a pragmatic engineering culture. jQuery and Bootstrap might seem dated, but they're battle-tested for reliability. The real story is in the unnamed technologies—likely custom FPGA/ASIC designs that make their XDP processor impossible to replicate. With founder Moshe Twitto (CTO) at the helm, Pliops is playing the long game: build the silicon that makes databases faster, then let the infrastructure giants come knocking.
- XDP accelerates databases by 10x while cutting infrastructure costs by 5x—compelling for cloud providers burning cash on compute
- Their 80.6% traffic from a single undefined country (likely Israel) suggests a focused early-adopter market before global expansion
- Keyword strategy is surgical: 'pliops xdp-acceldb tuning' and 'pliops offload' target exact technical pain points, not broad search volume
The $1B Question
Pliops is either the next great Israeli chip success story or a brilliant technology in search of a market. With $105M in funding and Nvidia partnerships, the smart money is betting on the former. But in a world where Intel and AMD are also accelerating databases, Pliops must prove their XDP is essential, not just nice-to-have. The next 18 months will decide if they become a standalone unicorn or a feature inside someone else's roadmap.
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Pliops | Enabling Fast and Cost-Effective Data Center Storage
Pliops' Extreme Data Processor (XDP) speeds up databases, applications, and analytics by 10x while reducing infrastructure costs up to 5x.
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About pliops.com
Pliops' Extreme Data Processor (XDP) speeds up databases, applications, and analytics by 10x while reducing infrastructure costs up to 5x.
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pliops.com uses 22 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, Laravel, and more.
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Font Awesome, Google Fonts
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reCAPTCHA
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Laravel
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PHP
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Squarespace, Webflow, WordPress
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OpenCart, Shopware, Magento
Traffic & Audience
pliops.com receives approximately 3.8K monthly visitors and ranks #4,610,525 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:33 on the site.
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