plumbworld.co.uk
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Plumbworld: The UK's Bathroom Behemoth
How a 1999 online pure-play dominates a $29.5M empire in home renovation
While most legacy retailers scrambled to digitize, Plumbworld was already selling bathrooms online before Google was even a verb. Today, they command 1.3M monthly visits in a fragmented market, proving that early internet adoption beats flash-in-the-pan funding rounds.
"In a world of Amazon dominance, Plumbworld proves that vertical specialization beats horizontal aggregation every time."
The SEO Fortress
Plumbworld's 139,813 backlinks and 65% organic traffic share reveal a masterclass in content moat building. They rank for 'plumbworld' (11K searches) but strategically target competitor terms like 'victorian plumbing' (27K searches). This isn't accidental traffic—it's a calculated siege on the bathroom market's search real estate.
Trust as a Product
With 72,816 Trustpilot reviews averaging 4.8/5, Plumbworld has weaponized social proof. In an industry plagued by 'cowboy builders' and supply chain nightmares, they've turned customer satisfaction into their primary marketing channel. The 29% direct traffic proves customers aren't just browsing—they're returning.
The tech stack tells a story of pragmatic evolution. Built on jQuery, Tailwind, and Bootstrap, it's not the flashiest architecture, but it's battle-tested. They've adopted PWA and lazy loading for performance without chasing bleeding-edge frameworks. This is infrastructure built for conversion, not developer resumes.
- 130 employees generate $29.5M revenue (~$227K per employee)—remarkable efficiency for e-commerce
- 91% UK traffic concentration suggests either intentional geographic focus or untapped international opportunity
- The 'victoria plumbing' vs 'victorian plumbing' keyword targeting reveals sophisticated competitive intelligence
The Quiet Giant of Home Renovation
While competitors chase growth at all costs, Plumbworld's 25-year journey proves that patient capital, vertical expertise, and obsessive customer focus create unbeatable moats. In an era of SaaS valuations, this is a masterclass in sustainable, profitable e-commerce.
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5 keywordsHow is Plumbworld's SEO?
Open Graph Image
https://www.plumbworld.co.uk/static/img/brand/pw/logo-large.png
Meta Tags
Plumbworld - Bathrooms Online Since 1999 - Plumbworld
Big bathroom brands at small internet prices. Over 1.5 Million UK Customers, retailing exclusively online since 1999. Making your dream bathroom affordable
Plumbworld - Bathrooms Online Since 1999
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Plumbworld
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Reviews (20)
Ordered a shower one day
Ordered a shower one day, arrived the next. Item was intact and on time.
Easy to order
Easy to order Delivered on time Haven't fitted sink and tap yet but look good quality and good price
Great customer service....good…
Great customer service....good products, fast delivery and good prices.... cant get any better.
Excellent service great customer service
Excellent service great customer service
Ordered Grab rails
very good service
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About plumbworld.co.uk
Big bathroom brands at small internet prices. Over 1.5 Million UK Customers, retailing exclusively online since 1999. Making your dream bathroom affordable
Company Overview
plumbworld.co.uk Social Media
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Technology Stack
plumbworld.co.uk uses 30 technologies across their website including Font Awesome, Google Fonts, Sentry, PHP, and more.
Fonts
Font Awesome, Google Fonts
Error Tracking
Sentry
Programming Languages
PHP
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Privacy & Consent
CookieYes
Traffic & Audience
plumbworld.co.uk receives approximately 1.3M monthly visitors and ranks #41,365 globally. The website has a bounce rate of 51% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 3:00 on the site.
The majority of plumbworld.co.uk's traffic comes from undefined, undefined, .
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This page provides publicly available information about plumbworld.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit plumbworld.co.uk directly at https://plumbworld.co.uk.