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victorianplumbing.co.uk
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victorianplumbing.co.uk

14 technologies
VerifiedVisit4.1M/mo$71M28614 Tech
Deep Dive

Victorian Plumbing: The Unsexy Giant

How a UK bathroom retailer built a 4.1M monthly visit empire without being a household name.

In a world obsessed with direct-to-consumer startups, Victorian Plumbing quietly dominates the UK's home improvement sector. With 4.1 million monthly visits and a staggering 422,000 Trustpilot reviews, they've solved the complex logistics of selling toilets online better than anyone else.

4.1M
monthly visits
68%
organic traffic
286
employees
4.5/5
trustpilot score

"They don't sell dreams; they sell functionality. And that's why they're winning."

The SEO Juggernaut

Victorian Plumbing commands 68% of its traffic from organic search—a testament to relentless SEO execution. They rank for high-volume terms like 'bathroom' (69K monthly searches) and 'victorian plumbing' (27K), while also capturing competitor traffic with terms like 'topps tiles'. This isn't accidental; it's a calculated keyword empire.

The Trust Paradox

With 422,709 reviews, Victorian Plumbing has weaponized social proof. In an industry plagued by delivery failures and complex installations, they've turned customer feedback into a moat. The 4.5/5 rating isn't just a vanity metric—it's the conversion engine that justifies their position against cheaper, unverified competitors.

The company's tech stack reveals a pragmatic approach. They use Tailwind CSS and Bootstrap for rapid UI development, HSTS for security, and PWA capabilities for mobile optimization. Notably absent are flashy AI features or complex personalization engines—this is a business built on reliability and scale, not novelty.

  • Dominates long-tail bathroom keywords while defending brand terms
  • Operates with lean team (286 employees) for $71.4M revenue
  • Uses finance options (0% APR) to convert high-ticket items
  • Leverages seasonal sales (January Sale up to 70% off) for traffic spikes
No celebrity endorsements or lifestyle branding
Massive organic search footprint
Limited international presence (95% UK traffic)
Unbeatable social proof volume
Traditional e-commerce experience, not hyper-personalized
Logistics optimized for bulky bathroom products

The Unsexy Playbook Wins

Victorian Plumbing proves that in commoditized categories, execution beats innovation. Their 4.1M monthly visits aren't driven by viral marketing, but by systematic SEO, operational excellence, and relentless focus on customer trust. For founders: sometimes the best moat is simply doing the boring things exceptionally well.

What tech stack does Victorianplumbing use?

21 detected
Security1
Privacy & Consent1
Customer Support1
E-commerce & Payments1
Tag Managers1
Performance1
Web Standards2
UI Libraries1
Tracking & Analytics7
G
Google Analytics
G
Google Tag Manager
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google Analytics
Z
Zendesk

How much traffic does Victorianplumbing get?

Traffic & Engagement

4.2M
Monthly Visits
+8.0%
2.8
Pages/Visit
6:56
Avg. Duration
63%
Bounce Rate
Monthly Traffic Trend+3%
4.1M
Oct 2025
Oct
3.9M
Nov 2025
Nov
4.2M
Dec 2025
Dec

Rankings

#13,793
Global Rank
#506
United Kingdom Rank
Retail
Category

Backlinks & Authority

167.5K
Backlinks
12.2K
Ref. Domains
52
Authority Score
Low
Penalty Risk
Backlinks Trend-20%
209.4K
Jul 2025
Jul
185.5K
Aug 2025
Aug
168.6K
Sep 2025
Sep
163.3K
Oct 2025
Oct
166.7K
Nov 2025
Nov
167.5K
Dec 2025
Dec

Search Traffic

Organic
504.4K
Paid
240.8K

Top Organic Keywords

#1victorian plumbing
135,000 vol23.6%
#1victoria plumbing
90,500 vol15.8%
#1victoria plumb
12,100 vol2.1%
#1victoria plumbing discount code
5,400 vol0.9%
#1victoria plum
22,200 vol0.6%

Where is Victorianplumbing's audience located?

🇬🇧United Kingdom95.1%
🇳🇱Netherlands0.8%
🇺🇸United States0.7%
🇮🇹Italy0.5%
🇪🇸Spain0.4%

Device Distribution

Desktop18.5%
Mobile81.5%

What keywords does Victorianplumbing rank for?

5 keywords
1victorian plumbing27.7K vol$1.99
2victoria plumbing13.1K vol$1.97
3topps tiles15.9K vol$0.72
4plumbworld11.1K vol$0.89
5bathroom69.2K vol$3.19

How is Victorianplumbing's SEO?

Open Graph Image

OG Image preview
og:image

https://images.victorianplumbing.co.uk/images/17016391-7997-46b6-be6c-ccddc371d629/ec10abaf-9266-470c-9bf4-0b4ec7f9b8e8/open-graph.png

Meta Tags

title66 chars

Victorian Plumbing | Online Bathroom Specialist | Clearance Event.

description143 chars

Save big in our January Sale! Up to 70% Off showers, baths, suites, furniture & more! 4.5/5 Trustpilot | Free Delivery Over £499* | 0% Finance.

languageEN

Schema Types

WebSite

Who works at Victorianplumbing?

Loading leads...

What do customers think of Victorianplumbing?

Victorian Plumbing

Victorian Plumbing

4.5
422,709 reviews
✓ Claimed

Categories

Bathroom Remodeler#78

Activity & Engagement

Reply Rate
93.0081855388813%
Avg. Reply Time
0.0 days
Claimed Date
5/9/2014

Contact Information

Address:
1 Sustainability Way, Farington Moss, Leyland
GB

Reviews (20)

Filter by rating:
Jason Creasor
1/19/2026
🇬🇧 United Kingdom7 reviewsEmbeddedUniqueLinkFormVerified
Experience date: 1/19/2026
Shower room order

Good variety of choice and competitive prices

Joshua Lundie
1/19/2026
🇬🇧 United Kingdom1 reviewsBasicLinkVerified
Experience date: 1/19/2026
Damaged radiator

After renewal of all radiators in our house with the keswick range 1 out 6 radiators came damaged in contact victorian plumbing and Erin Barlow took my case on it was sorted straight away with a collection and delivery date for the replacement all in all a very good customer care experience from Erin,thanks again

Nick
1/19/2026
🇬🇧 United Kingdom5 reviewsBasicLinkVerified
Experience date: 1/19/2026
Great After Service

After struggling with a tap issue, I’m so lucky Joseph Leary was available. He identified the problem and fixed it on the spot. Efficient, professional, and very helpful.

Win
1/19/2026
🇬🇧 United Kingdom10 reviewsEmbeddedUniqueLinkFormVerified
Experience date: 1/18/2026
Good choice reasonable price

Good choice reasonable price

MR M EASTON
1/19/2026
🇬🇧 United Kingdom8 reviewsEmbeddedUniqueLinkFormVerified2 reviews on this domain
Experience date: 1/19/2026
Easy to shop.

Easy to shop.

Frequently Asked Questions about Victorianplumbing

What is Victorianplumbing's Revenue?
Victorianplumbing generates approximately $71M in annual revenue. With 286 employees, that's $249,700 per employee.
What does Victorianplumbing do?
Save big in our January Sale! Up to 70% Off showers, baths, suites, furniture & more! 4.5/5 Trustpilot | Free Delivery Over £499* | 0% Finance.
How fast is Victorianplumbing growing?
Victorianplumbing has grown by 8.0% in the last 6 months according to traffic data. employee count has changed by 23% year over year.
How do people interact with Victorianplumbing?
When visiting Victorianplumbing, visitors view an average of 2.8 pages per visit, and spend around 6:56 on the site, and the bounce rate is 63.0%.
How do people find Victorianplumbing?
3.5M people (82%) visit Victorianplumbing directly. 504.4K (12%) find them through organic search. 240.8K (6%) come through paid advertising.
Who uses Victorianplumbing?
Victorianplumbing's top market is United Kingdom with 4.0M visitors (95.1%). Netherlands is 2nd with 32.9K (0.8%). United States is 3rd with 29.2K (0.7%).
What technologies does Victorianplumbing use?
Victorianplumbing uses 14 technologies across their website including Fonts, Security, Privacy & Consent. Key technologies include Google Fonts, HSTS, Cookiebot.
Who are Victorianplumbing's competitors?
Victorianplumbing's main competitors include DOMU Brands, Gymshark, Oh Polly, Browns Fashion, THE OUTNET.COM. These companies operate in similar markets and compete for the same customer base.
What do customers think of Victorianplumbing?
Victorianplumbing has a Trustpilot score of 4.5 out of 5 (4 stars) based on 422,709 customer reviews.

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Export victorianplumbing.co.uk Data

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About victorianplumbing.co.uk

Save big in our January Sale! Up to 70% Off showers, baths, suites, furniture & more! 4.5/5 Trustpilot | Free Delivery Over £499* | 0% Finance.

Company Overview

victorianplumbing.co.uk
Website
home_and_garden
Industry
#13,083
Global Rank
4.1M
Monthly Visitors
14
Technologies

victorianplumbing.co.uk Key Pages

Contact victorianplumbing.co.uk

Technology Stack

victorianplumbing.co.uk uses 14 technologies across their website including Google Fonts, HSTS, Cookiebot, and more.

Fonts

Google Fonts

Security

HSTS

Privacy & Consent

Cookiebot

Customer Support

Zendesk

E-commerce & Payments

Klarna

Tag Managers

Adobe Launch

Traffic & Audience

4.1M
Monthly Visits
53%
Bounce Rate
3.9
Pages/Visit
3:35
Avg. Duration

victorianplumbing.co.uk receives approximately 4.1M monthly visitors and ranks #13,083 globally. The website has a bounce rate of 53% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 3:35 on the site.

The majority of victorianplumbing.co.uk's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is victorianplumbing.co.uk?
Save big in our January Sale! Up to 70% Off showers, baths, suites, furniture & more! 4.5/5 Trustpilot | Free Delivery Over £499* | 0% Finance.
What technologies does victorianplumbing.co.uk use?
victorianplumbing.co.uk uses 14 technologies including Google Fonts, HSTS, and 8 more. View the full tech stack analysis above.
How do I contact victorianplumbing.co.uk?
You can contact victorianplumbing.co.uk via email at [email protected] or through their contact page.
What are victorianplumbing.co.uk's social media accounts?
victorianplumbing.co.uk is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is victorianplumbing.co.uk hiring?
Check victorianplumbing.co.uk's careers page for current job openings and opportunities.
How popular is victorianplumbing.co.uk?
victorianplumbing.co.uk receives approximately 4.1M monthly visitors and ranks #13,083 globally. Traffic is declining by 7.1% month-over-month.

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This page provides publicly available information about victorianplumbing.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit victorianplumbing.co.uk directly at https://victorianplumbing.co.uk.