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PlusValue: The Quiet Giant of GovTech
How a 21-person advisory firm is shaping sustainable markets in London and Milan
In a world obsessed with unicorn valuations, PlusValue operates with a different playbook: strategic advisory at the intersection of public policy and private capital. Founded in 2015 with dual hubs in London and Milan, this boutique firm isn't just consulting—they're architecting the infrastructure for the ecological and digital transition.
"PlusValue proves that impact scales through strategy, not size—21 people can reshape markets that 2,000 engineers can't."
The Stealth Market Maker
PlusValue doesn't just advise on markets—they create them. Specializing in sustainable finance and urban transformation, they oversee the entire lifecycle: from research and ideation to start-up fundraising and implementation. Their 100% direct traffic reveals a client base that comes through referrals and reputation, not SEO. This is a firm that wins contracts based on track record, not marketing spend.
The Revenue Paradox
Here's the provocative truth: PlusValue generates $2.1M in revenue with just 21 employees—over $100K per head. Yet their web presence is minimal (353 monthly visits). This isn't a failure; it's a strategic choice. They're not building a funnel; they're building relationships. In GovTech, where deals are multi-year and trust is everything, PlusValue's model suggests that digital presence is a vanity metric when your clients are ministries and municipalities.
The tech stack tells a story of pragmatism, not perfection. They run jQuery, Bootstrap, and Tailwind CSS—technologies that prioritize function over flash. No fancy React frameworks or bleeding-edge stacks. For a firm that advises on long-term transitions, their own digital footprint is deliberately low-maintenance. They're not selling SaaS; they're selling strategic foresight.
- Dual headquarters in London and Milan position them at the heart of EU and UK policy innovation
- Specialization in 'Just Transition' frameworks—addressing social equity alongside environmental goals
- End-to-end service model: research → ideation → startup → fundraising → implementation
- Deep collaboration with public and private partners (their entire value proposition)
- LinkedIn presence indicates active network in sustainability and finance circles
The Real Innovation Isn't Technology—It's Structure
PlusValue's model challenges every assumption about scaling impact. They're not trying to be a unicorn; they're trying to make unicorns obsolete by fixing the systems they operate in. For founders and investors, the lesson is clear: sometimes the most powerful disruption looks like a 21-person advisory firm with a $2.1M revenue and zero vanity metrics.
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Home - PlusValue
PlusValue group was founded in 2015 with offices in London and Milan. PlusValue is an advisory company that promotes ecological, social, and digital transition by creating future markets based on new business and investment models. It specializes in strategic projects in sustainable finance and urban transformation, overseeing the entire process, from research and ideation to start-up and fundraising, to implementation and growth, in collaboration with all public and private partners involved.
Plusvalue
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About plusvalue.org
PlusValue group was founded in 2015 with offices in London and Milan. PlusValue is an advisory company that promotes ecological, social, and digital transition by creating future markets based on new business and investment models. It specializes in strategic projects in sustainable finance and urban transformation, overseeing the entire process, from research and ideation to start-up and fundraising, to implementation and growth, in collaboration with all public and private partners involved.
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plusvalue.org uses 20 technologies across their website including Font Awesome, PHP, WordPress, and more.
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plusvalue.org receives approximately 353 monthly visitors. The website has a bounce rate of 38% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:10 on the site.
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