While tech startups burn cash chasing unicorns, PMML operates a 193-person, $31.8M revenue machine in commercial real estate. They aren't building an app; they're building an empire on the ground in Quebec, leveraging direct traffic and niche keywords to dominate local markets.

"In real estate, trust isn't built through algorithms—it's built through physical presence and relentless local SEO."

The tech stack reveals a pragmatic approach. They aren't using bleeding-edge frameworks; they're using battle-tested tools like jQuery, Bootstrap, and Google Analytics. This isn't a tech company pretending to be real estate; it's a real estate company using tech as a utility, not a differentiator.

• 193 employees suggests a heavy operational footprint, likely split between brokerage, financing, and valuation teams.
• Revenue per employee sits at ~$165k, indicating a service-heavy model with high-touch client management.
• The presence of specific personnel like 'Zoe Paras' and 'Houssem' suggests a team-based brokerage model rather than a solo agent structure.