PNet isn't just a job board; it's a digital utility that powers the South African employment market. With 2.5M monthly visitors, it operates like the country's digital labor exchange, yet its user experience feels frozen in a previous internet era.

"The most telling metric isn't the 2.5M visitors—it's the 52% direct traffic. PNet doesn't need SEO; it is the destination."

• Hyper-local dominance: 88.5% of traffic is geographically concentrated, creating a defensible regional moat.
• Direct traffic supremacy: Over half of visitors navigate straight to the site, bypassing search engines entirely.
• Enterprise-scale operations: $37M revenue on 232 employees suggests high efficiency per headcount.

For founders and investors, PNet represents a classic 'cash cow' archetype. It generates substantial revenue ($37M) with a lean team (232), but lacks the explosive growth trajectory of modern disruptors. The absence of VC funding in the data suggests a bootstrapped or privately held model focused on profitability over scale. This is a mature asset in a captive market.