poachedjobs.com
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PoachedJobs: The Invisible Giant
How a niche job board quietly built a $3.5M revenue engine without venture capital
While tech founders obsess over SaaS multiples and AI disruption, PoachedJobs has quietly built a high-velocity hiring machine for the service industry. It's not sexy, but the revenue is very real.
"64% direct traffic proves they've built a habit, not just a website. When bars and restaurants need staff, they type 'poached' into the URL bar, not Google."
The Hospitality Moat
PoachedJobs dominates a vertical that generalist platforms like Indeed and LinkedIn can't effectively serve. The hospitality industry moves too fast for complex applicant tracking systems. They need shift-based hiring with zero friction. Poached delivers exactly that, creating intense loyalty in a space where churn would kill most businesses.
The Traffic Paradox
Here's the counterintuitive part: only 30% of traffic comes from organic search. That's low for a job board, but it reveals their real strategy. They're not playing the SEO game—they're building a utility. When 'poached jobs mcdonalds' is a top search term, you know you've achieved category ownership.
The team of 17 generates $206K in revenue per employee—exceptional efficiency for a bootstrapped operation. Their tech stack is pragmatic: jQuery, Bootstrap, and Google Maps for location-based job search. No trendy frameworks, just functional tools that work.
- Geographic concentration: Portland and Austin searches signal strong regional dominance before expansion
- Traffic quality: 182K visits with 12K+ backlinks suggests high-intent users, not just SEO spam
- Platform stickiness: The 'poached' brand has become a verb in the hospitality industry
The Anti-Unicorn Playbook
PoachedJobs proves you don't need VC funding or AI buzzwords to build a valuable, defensible business. Sometimes the best market is the one everyone else ignores.
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Poached Jobs
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About poachedjobs.com
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Technology Stack
poachedjobs.com uses 13 technologies across their website including Leaflet, Google Maps, DoubleClick Floodlight, LinkedIn Insight Tag, Google Tag Manager, Google Analytics, and more.
Maps
Leaflet, Google Maps
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, TikTok Pixel, Google Ads +1 more
Analytics & Marketing
Google Tag Manager, Google Analytics
CSS Frameworks
Bootstrap
JavaScript Libraries
Moment.js, jQuery
Frontend Frameworks
Ember.js
Traffic & Audience
poachedjobs.com receives approximately 182.8K monthly visitors and ranks #171,391 globally. The website has a bounce rate of 42% with visitors viewing an average of 6.5 pages per visit. Users spend an average of 4:43 on the site.
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