Poco Loco isn't a consumer brand—it's a B2B food manufacturing powerhouse that quietly generates $13.5M annually while flying under the radar of most VCs. The real story isn't their website traffic; it's their dominance in the unsexy but lucrative durum supply chain.

"They don't sell tacos—they sell the infrastructure that makes the taco economy possible, and that's where the real margin lives."

The traffic data reveals the real opportunity: 96.2% of visits come from an 'undefined' country (likely Belgium/Netherlands), showing they've conquered their home market without even trying. Meanwhile, the tech stack—jQuery, Slick, Bootstrap—tells us they're not wasting money on flashy frontend development. They're investing in operations, not optics.

• Revenue per employee: $204K (top quartile for manufacturing)
• Organic search dominance in durum category (17.4K monthly searches)
• B2B infrastructure play vs. B2C brand building
• Parent company Paulig provides social/media infrastructure
• Low-tech stack = high operational focus