9:41
poets.org
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poets.org

15 technologies
VerifiedVisit2.0M/mo$4M3615 Tech6 Leads
Deep Dive

The Unsung SEO Giant of Poetry

How poets.org dominates search without venture capital

While Silicon Valley chases AI hype, a 36-person nonprofit in New York is quietly winning the internet's soul. Poets.org doesn't just host poetry—it owns the search results for the world's most beloved verses.

1.95M
monthly visits
3.3M
backlinks
58%
organic search traffic
36
employees

"They don't compete with Google; they compete with human longing."

The SEO Poetry Heist

Poets.org ranks #1 for 'do not go gentle into that good night' (31K monthly searches) and 'ozymandias' (167K searches). They've essentially monopolized the digital afterlife of famous poems. While literary journals fight for relevance, poets.org became the canonical destination for poetry's greatest hits—without spending a dime on ads. Their secret? Deep, comprehensive archives and a domain authority built over decades.

The 36-Person Media Empire

With just 36 employees and $3.5M in revenue, poets.org generates more monthly visits than many media companies with 10x the headcount. They've built a digital museum that requires no ticket, no subscription, and no gatekeeping. President Ricardo Maldonado and VP Jeffery Gleaves have orchestrated a content strategy that treats poetry as public infrastructure rather than elite art.

The tech stack reveals their scrappy efficiency: jQuery, Tailwind CSS, Bootstrap, and Vite—modern tools layered on a PHP foundation. They use Cloudflare for global distribution and Google Analytics for optimization. It's not flashy, but it's resilient. The site loads fast, indexes perfectly, and serves millions of requests without a single venture capital dollar.

  • They rank for 'Shakespeare' (245K monthly searches) despite being a contemporary poetry nonprofit
  • Christmas poetry ('Twas the Night Before Christmas' at 86K searches) drives seasonal traffic spikes
  • Their backlink profile (3.3M links) rivals major publishing houses
No subscription paywall
Free access to 5,000+ poems
No native mobile app
Poem-a-Day newsletter with 300K+ subscribers
No personalized recommendation engine
National Poetry Month reaches 5M+ people annually

The Most Undervalued Asset in Digital Media

A $3.5M organization with 1.95M monthly visitors and zero hype. This is how you build cultural infrastructure that outlasts every tech cycle.

What tech stack does Poets use?

20 detected
Programming Languages1
Cloud & Hosting1
Email Marketing1
E-commerce & Payments1
Analytics & Marketing1
Performance1
Web Standards1
Build Tools1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics5
G
Google Analytics
G
Google Tag Manager
G
Google DoubleClick
G
Google Analytics
G
Google AdSense

How much traffic does Poets get?

Traffic & Engagement

1.6M
Monthly Visits
+3.4%
2.7
Pages/Visit
10:59
Avg. Duration
73%
Bounce Rate
Monthly Traffic Trend-10%
1.7M
Oct 2025
Oct
1.5M
Nov 2025
Nov
1.6M
Dec 2025
Dec

Rankings

#33,446
Global Rank
#13,133
United States Rank

Backlinks & Authority

3.3M
Backlinks
65.4K
Ref. Domains
66
Authority Score
Low
Penalty Risk
Backlinks Trend-6%
3.5M
Jul 2025
Jul
3.4M
Aug 2025
Aug
3.4M
Sep 2025
Sep
3.5M
Oct 2025
Oct
3.5M
Nov 2025
Nov
3.3M
Dec 2025
Dec

Search Traffic

Organic
1.8M
Paid
59.1K

Top Organic Keywords

#1do not go gentle into that good night
33,100 vol1.0%
#1do not go gentle
22,200 vol0.6%
#4haiku
110,000 vol0.6%
#3rumi
135,000 vol0.5%
#4sylvia plath
90,500 vol0.5%

Where is Poets's audience located?

🇺🇸United States52.4%
🇬🇧United Kingdom12.9%
🇮🇳India7.4%
🇷🇺Russia4.4%
🇩🇪Germany3.8%

Device Distribution

Desktop40.8%
Mobile59.2%

What keywords does Poets rank for?

5 keywords
1do not go gentle into that good night31.4K vol$0.86
2twas the night before christmas86.2K vol$0.73
3having a coke with you8.8K vol
4shakespeare245.1K vol$0.83
5ozymandias167.2K vol$0.67

How is Poets's SEO?

Open Graph Image

OG Image preview
og:image

https://www.poets.org/sites/default/files/poets-og_0.png

Meta Tags

title37 chars

poets.org | Academy of American Poets

description165 chars

The Academy of American Poets is the largest membership-based nonprofit organization fostering an appreciation for contemporary poetry and supporting American poets.

og:title

Home

og:description

Home The Academy of American Poets is the largest membership-based nonprofit organization fostering an appreciation for contemporary poetry and supporting American poets.

languageEN

Schema Types

Unknown

Who works at Poets?

Loading leads...

What do customers think of Poets?

Academy of American Poets

Academy of American Poets

3.6
1 reviews

Categories

Book Publisher#undefinedPublisher#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
Maiden Lane 75
New York, US

Reviews (1)

Filter by rating:
Widmer Katharina
7/13/2019
🇨🇭 Switzerland4 reviewsOrganic
Poets.org is a New York based…

Poets.org is a New York based Organization that publishes a Poet a Day, a Poem, so to say. Via Poetry so much, actually everything can be expressed, if one has some access to stories in between the lines. It covers multiple Poets from the United States expressing precisely their feelings and their tempered emotions - alas. Thank you ever so.

Frequently Asked Questions about Poets

What is Poets's Revenue?
Poets generates approximately $4M in annual revenue. With 36 employees, that's $97,222 per employee.
What does Poets do?
The Academy of American Poets is the largest membership-based nonprofit organization fostering an appreciation for contemporary poetry and supporting American poets.
How fast is Poets growing?
Poets has grown by 3.4% in the last 6 months according to traffic data. employee count has changed by 9% year over year.
How do people interact with Poets?
When visiting Poets, visitors view an average of 2.7 pages per visit, and spend around 10:59 on the site, and the bounce rate is 72.9%.
How do people find Poets?
1.8M (117%) find them through organic search. 59.1K (4%) come through paid advertising.
Who uses Poets?
Poets's top market is United States with 821.0K visitors (52.4%). United Kingdom is 2nd with 202.8K (12.9%). India is 3rd with 116.3K (7.4%).
What technologies does Poets use?
Poets uses 15 technologies across their website including Programming Languages, CMS, Cloud & Hosting. Key technologies include PHP, Ghost, Drupal, Cloudflare.
Who are Poets's competitors?
Poets's main competitors include National Museum of Mathematics, Neuberger Museum of Art SUNY, Intrepid Sea-Air-Space Museum, Green-Wood Cemetery, Queens Botanical Garden. These companies operate in similar markets and compete for the same customer base.
What do customers think of Poets?
Poets has a Trustpilot score of 3.6 out of 5 (3 stars) based on 1 customer reviews.

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What are Poets's key pages?

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About poets.org

The Academy of American Poets is the largest membership-based nonprofit organization fostering an appreciation for contemporary poetry and supporting American poets.

Company Overview

poets.org
Website
arts_and_entertainment
Industry
#34,258
Global Rank
2.0M
Monthly Visitors
15
Technologies
6+
Employees

poets.org Key Pages

Contact poets.org

Technology Stack

poets.org uses 15 technologies across their website including PHP, Ghost, Drupal, Cloudflare, and more.

Programming Languages

PHP

CMS

Ghost, Drupal

Cloud & Hosting

Cloudflare

Email Marketing

Mailchimp

Advertising

DoubleClick Floodlight

E-commerce & Payments

Stripe

Traffic & Audience

2.0M
Monthly Visits
69%
Bounce Rate
2.0
Pages/Visit
1:17
Avg. Duration

poets.org receives approximately 2.0M monthly visitors and ranks #34,258 globally. The website has a bounce rate of 69% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:17 on the site.

The majority of poets.org's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is poets.org?
The Academy of American Poets is the largest membership-based nonprofit organization fostering an appreciation for contemporary poetry and supporting American poets.
What technologies does poets.org use?
poets.org uses 15 technologies including PHP, Ghost, Drupal, and 9 more. View the full tech stack analysis above.
How do I contact poets.org?
You can contact poets.org via email at [email protected].
What are poets.org's social media accounts?
poets.org is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is poets.org hiring?
Check poets.org's careers page for current job openings and opportunities. The company has 6+ known employees.
How popular is poets.org?
poets.org receives approximately 2.0M monthly visitors and ranks #34,258 globally. Traffic is declining by 4.0% month-over-month.

Related Searches

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This page provides publicly available information about poets.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit poets.org directly at https://poets.org.