In a world obsessed with scaling to infinity, Polkadotfrog proves that strategic focus beats brute force. This 12-person recruitment agency generates $3.5M annually by dominating a specific geographic and functional niche that larger firms ignore.

"They don't need massive traffic—because their 54% direct traffic proves clients come back when you deliver."

The tech stack tells another story: jQuery, Slick, Bootstrap, and Tailwind CSS. This isn't a cutting-edge startup—it's a pragmatic, functional website that prioritizes speed and usability over flashy design. The presence of Google Analytics and Tag Manager shows they measure what matters, while reCAPTCHA protects their candidate database from spam. They're not wasting budget on unnecessary tech debt.

• 12-person team generating $291K revenue per employee—exceptional productivity
• 54% direct traffic indicates strong brand recall and repeat business
• Content strategy targets seasonal hiring patterns with 390 monthly searches
• Hyper-local focus in Ipswich, Suffolk, and Sheffield reduces competition
• Social presence on Facebook and LinkedIn for community building