In the heavy industrial coating market, PoloPlaz isn't chasing hype—it's chasing durability. With a lean 27-person team and $3.5M in revenue, they've carved a niche that defies Silicon Valley's obsession with scale. But their digital footprint tells a stranger story.

"They own the industrial coating market for bowling alleys, yet their website traffic is statistically zero. This isn't a failure—it's a silent monopoly."

The tech stack reveals a company investing in modern web presence (Tailwind CSS, Swiper, Lazy Loading) yet seeing zero measurable traffic. This paradox is the hallmark of a company where digital presence serves as a credibility badge for inbound calls, not a lead generation engine. Their social profiles on YouTube, Facebook, LinkedIn, and Instagram are active but likely used for brand reinforcement rather than customer acquisition.

• Revenue per employee: $129,629 (industry standard for specialty coatings)
• Digital presence as credibility infrastructure, not lead gen
• Single-product focus: polyball coating systems for bowling alleys
• Contact emails use @canlak.com domain (parent company relationship)